What is Microsoft’s current marketing strategy

Came across this article and this is very much how I remember how it was in the U.K. growing up when the PlayStation released.

I know Microsoft want to reach billions of gamers from all demographics but do you see a marketing ploy as to how they are doing it.

This article is how PlayStation went after the 18-30’s in the U.K.

Do you think MS could do more to agressively market everyone if they want to reach that many people and if so how.

& society has changed so they wouldn’t be able to do the sort of stuff PlayStation did back then. But I’m yet to see a real hard push for game pass other than social media.

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