Even if the Xbox account doesn’t tweet about it, they retweet stuff regularly. I have to assume they’ve retweeted stuff about Pentiment.
There’s also an argument that it’s more effective to tweet about something when the game is actually available, as people will be like “that’s cool, I’ll check it out right now” whereas if it’s coming in two weeks people might forget or not care enough to wait. Xbox will surely tweet about it when the game comes out.
I’m not one of those “Xbox has no marketing” people, but this seems oddly binary. Surely they could do both. Tweet about new trailers or other worthwhile developments leading up to release, and Tweet at the time of release.
I don’t see how that would diminish the effectiveness of the release announcement/Tweet.
Would you guys prefer Dante’s Inferno advertisement level from Xbox? If you don’t know, trust me, it was bonkers.
I don’t disagree. I just think that marketing in the Game Pass era is different to traditional marketing and I can understand why someone might make that argument.
I agree with this and think that marketing today is just a vastly different beast than what most of us grew up experiencing. Sony ignores E3 and Gamescom, yet still sells plenty of hw/sw. Nintendo barely markets to core gamers at all, yet many core gamers still buy a Switch. Xbox has done great marketing in the past and even some great social media stuff this cycle. Even when some of their moves make little sense to us, they often end up doing well anyhow.
It’s just that the medium, style and messaging is different than what most of us would find appealing, but we aren’t their target audience in most scenarios I think.
That’s another thing. Xbox had a HUGE presence at Gamescom this year. Maybe not huge by past standards, but certainly huge in post-Covid times and compared to the other first parties. Pentiment, Grounded, A Plague Tale and many more games were playable for hundreds of thousands of people, and that generated a lot of positive media coverage.
It may not be the most obvious marketing for people who aren’t at Gamescom, but I imagine it’s very effective.
Agreed. Word of mouth have always been a powerful force, but doubly so ever since social media became a thing. And people have always been keen to brag about having experienced something their friend circle haven’t and can’t.
Haven’t read it yet, but I’m hoping it’s not limited to new subscribers only and it’s available in more than just US, Can, UK.
Edit: new subs only unfortunately.
Just saw an ad with John Travolta, Lebron James and a few other famous actors during the World Series! I have to say I don’t think Microsoft did anything like that for Halo Infinite last year and I can’t remember the last time I saw them do that for one of their big games, I also don’t expect any Xbox presence during the Super Bowl either next year, I wish they would do that, I’m sure Sony does it for a good reason, they are where they are for a reason after all and these are all US main events, the one place where Xbox is just as popular as Playstatiojn.
I think they used to do that during Xbox 360 era.
I believe they did one for College Football. It makes sense for Sony to do one. It’s their biggest game. Go all out, especially after the earning report. They made big promises to sell strong in this quarter and they’re going to do with this game being shown as the big one.
Yeah the 360 days were so good, the COD, Halo, and Gears marketing were amazing. I swear they nailed almost everything that generation, the one thing being not taking advantage of their position in the market to acquire more 1st party studios for the future, this is an area where Sony fully prepared for the 8th gen and it worked out perfectly for them.
Yes, I hope Starfield next year gets the same level of marketing, I saw Fallout 4 ads everywhere I went to in 2015, remember even seeing an ad of it at the barbershop one time they had the TV on, some sports channel I think it was, Bethesda has always marketed their big games very well and that has to continue.
Xbox needs to adopt the Nintendo direct format for their conferences. There is a reason why Sony has just copied it, it works. Currently sometimes it can come off as too corporate imo.
Strong disagree. Phil Spencer, Todd Howard, and the rest of the Xbox team are more than capable of hosting a live conference. Once Phil actually has games to promote it will be E3 of dreams every year. In person crowd reactions are fun.
Xbox loves in-person communication.
5 minute Game Pass shows every month would be neat though.
If only they had a weekly roundup show…
Earlier, Xbox tweeted out a montage of games coming in November. Pentiment was not on it lol.
They deleted the tweet after pretty much every reply was calling out this.
It’s certainly not a game that should have a huge advertising campaign, but it genuinely feels like Xbox’s marketing team didn’t even know themselves that it was coming out.
No reason to delete it imo, instead they should have a specific new solo Pentiment video with Sawyer and a couple of the other people on his team talking about it. While showing off some of the games mechanics.
I forget it’s coming out as well until I see posts like this that remind me