Yeah. The point was not “don’t show other games if you don’t show Pentiment” but “show Pentiment”.
My impression is that Twitter accounts are run but regular Xbox fans (like normies basically) and not by those who are constantly monitoring Xbox and games.
Not gonna lie. I probably would’ve forgotten to put Pentiment on the sizzle real. That game is off my radar and not something I would normally look twice at.
Yikes .
Yeah, it was a super strange situation and I don’t understand why Xbox marketing keeps doing this to themselves.
One of my buddies tagged Greenburg about it on my post and I’m not sure if that’s what got the video pulled or if it was just a flood of comments on the initial montage.
I just don’t understand Xbox’s marketing at all. I can understand not spending a lot of advetising dollars on a smaller title, but this was a montage.
Ah, but do you have a degree in marketing? 
Business Administration, so not as far off as some people think.
Haha, well that’s nice but you can’t understand marketing without a degree and also do you have experience in the field? That is the only way you can have opinions or make correct observations, on any matter. Like my toilet was leaking the other week but I’m not a plumber so no point in complaining.
I have been long suspecting that a lot of folks running Xbox marketing are just not serious Xbox gamers in the first place. Like, they are regular people who know their stuff it is just that they don’t live on Twitter like a lot of online folks or are not hardcore gamers that follow Xbox topics.
It also explains why their Xbox Series S promotions are good too - as they don’t require following Xbox gaming news. And also why Youtube channel often late on upload or does not have some trailers uploaded at all - because the person running the account is just not interested in all the games.
Microsoft has run the numbers and found that it was not worth promoting Pentiment because Game Pass would promote the games itself /s
If it doesnt exist yet, I think Xbox should create a specific dedicated team to coordinate the marketing efforts throughout all the game studios, because if they have to rely on their own devices to promote their games, they are already losing one of the potential biggest advantages of being under the umbrella of such a huge corporation.
While its understandable why you might come to this conclusion, this doesn’t change the fact that they have products to sell.
If what you’re saying is true (and these marketing folks aren’t being at least directed to include first party content) then that’s a serious issue and will only become more apparent once more games start releasing (both first party and second/third).
I don’t disagree with that. There is a need for a synchronized marketing effort across all the accounts - for example if new Atomic Heart trailer is there, then all the accounts (Xbox, Game Pass, PC Game Pass etc.) should promote it for example simpy because the game is literally launching in Game Pass day 1. It would create more visibility.
Also I have been saying for some time that Xbox should hire at least 2 people posting on Twitter in different timezones as the postings should not be tied to Pacific Time (or whatever it is called) because Xbox has studios across all the world and in different timezones. And also it has fans across all the world too. And then Xbox should post and repost everything related to Xbox studios. This could resolve the delay between posts (like as soon as studio published something in some other timezone, Xbox could repost it) at least.
It is just a suspicion as I monitor what game trailers are being uploaded or reposted and my impression that rather than “the game is coming to Xbox so we should post about it” it often boils down to “the game looks interesting, let’s post about it”. Some games are heavily promoted and quite often they are “wow, that looks cool or may become viral” and so on. Also it might explain why Xbox sometimes does not promote other games on Twitter - the people running it just don’t follow Xbox studios the same way as Klob and other Xbox folks on Twitter do.
Seems to be working in Japan. After being out-sold 10x in the first 47 weeks of launch, PS5 has only outsold XBox Series S/X 3.7x since then. You can’t have the narrative that Japanese gamers hate Xbox and were SO desperate because PS5 is supply constrained that they would ‘sink so low’ as to buy any Xbox. I think the simpler answer is that Japanese gamers have been considering Xbox for some time and just needed a reason which was the supply constraint. However if they were not already having positive thoughts, 0 of them would be buying XBox. I think Japanese gamers sense a real commitment to Japanese titles the last several years. The real question is will Xbox continue the Japanese push or abandon it like they tend to do when victory is at hand.
I take that point but as none of us developers either should no one make observations on games either
Sarcasm
Hey, they did the thing. Are we happy now?
Did you fix the toilet yourself or did you call a plumber to do it? And in this case a simple mistake in communication between the marketing teams at Xbox and Bethesda and some folk are getting all giddy thinking its some sort of gotcha. Get out more, lol.
How do you know it was a simple mistake in communication? Do you have a degree in communications?
Is that another attempted gotcha or a joke that’s went o er my head?
And as for the Pentiment incident shit happens and people make mistakes, that’s al lol.
Unless there are ulterior motives at play and the Xbox marketing department have sinister plans lined up for Obsidian and Bethesda i dont know what to tell you.
Like most things gaming related folk get far too invested in things that they shouldn’t even care about - marketing fumble this, lack of exposure that.
Looking forward to the reactions to the next fumble, exciting…
Today Paramount placed a big Halo publicity on the Interlagos circuit for the Formula 1 race in Brazil. It has done much more than Xbox Brasil in recent years.
Where on track? I watched a bit of some recap and didn’t see, but cool.