First Party Call of Duty taking over London and Vegas Sphere :
Glasgow, Times Square, Mexico, Norway
https://twitter.com/HeleneLinski/status/1722381064016941520
https://twitter.com/RainyFandoms/status/1722389441065386298
Imagine this on a constant basis but with Xbox franchises. It’s time to let the ABK marketing team take charge of all of Xbox marketing!
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Not all games are CoD, doesn’t matter if it was Activision or Xbox, you’re not getting this level of marketing for every franchise
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Marketing budgets are pretty much dictated by how many copies a publisher thinks a game will sell / revenue it will generate.
So yeah, when the worst selling CoD in recent years is still selling 20 million copies, it will inevitably have a huge marketing budget behind it.
Activision is really doing nothing that special with the marketing of CoD, they just have a shit ton of money to throw around.
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I agree that no other IP is getting this level of marketing, and I think the only other game would possibly be a mario game. Anyways, I think Microsoft games could still get decent marketing like advertise elder scrolls 6 at time square and at other major cities. I am unsure if even Starfield got that treatment, but Microsoft should def advertise their games at major cities. I’ve always found it odd when I see advertisement for Playstation games in Toronto, but rarely for Microsoft games. For example even Deathloop had a billiboard in Toronto, but I rarely see that for a Microsoft game.
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Oh I agree MS should do more with many of their games, just that people shouldn’t expect every game to get this kind of treatment, even if ABK were running things
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Starfield had this level of marketing. I think the next Bethesda RPG (ES 6 ?) and Blizzard game will get similiar levels of marketing.
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Yeah, I agree about those games. Honestly, they should give forza horizon 6 , gears 6, and even dormant franchises like fable and perfect dark that treatment . Say what you want about those dormant franchises but they still hold weight in gamers mind imo
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Gears is the one that will need to be pushed. Forza is doing well right now, but for Gears they need to make Gears 6 release an event.
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Funnily enough, Yonge Dundas square had massive Forza Motorsport ads but nothing for Starfield. I wonder if Bethesda has less boots on the ground here marketing wise and would benefit from MS Canada taking charge like Sony did.
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I think Deathloop is a special case, there’s a good chance that whatever deal they signed had some level of marketing spend on behalf of Sony associated with it. I don’t know that Bethesda would have been putting up billboards on their own.
Wow, I didn’t see that one, that’s cool . I usually don’t see stuff , but nice to see they’re doing it now
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I think the fact Sony got it as an exclusive to begin with would suggest Bethesda were never 100% sure on it’s success so billboards might have been less likely
Bethesda was in a weak sales spot with the failure of a few games, like Prey, Youngblood. They needed money and Starfield was far away.
Marketing isnt always what many assume it is. Here’s more marketing.
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I am craving chocolate now! 
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Moved Sony Release schedule talk so it can take on a life of its own.
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