I agree that no other IP is getting this level of marketing, and I think the only other game would possibly be a mario game. Anyways, I think Microsoft games could still get decent marketing like advertise elder scrolls 6 at time square and at other major cities. I am unsure if even Starfield got that treatment, but Microsoft should def advertise their games at major cities. I’ve always found it odd when I see advertisement for Playstation games in Toronto, but rarely for Microsoft games. For example even Deathloop had a billiboard in Toronto, but I rarely see that for a Microsoft game.