https://twitter.com/Xbox/status/1721580812980601338?t=KaFaySEPSHl9WqQ8MpJ_Cw&s=19
that;s one way to get people to like xbox get kpop fans to buy stuff
Have it your way… MW3 and BK
Dayyym, more than 100000 likes, the power of koreaboos lol. But seriously, this is one of the ways to market Xbox out there, with BTS being the biggest kpop group in the world rn. Good marketing for regions like Asia Pacific, were K-pop is the most popular.
Funny, I was planning to stop by today.
First Party Call of Duty taking over London and Vegas Sphere :
Glasgow, Times Square, Mexico, Norway
https://twitter.com/HeleneLinski/status/1722381064016941520
https://twitter.com/RainyFandoms/status/1722389441065386298
Imagine this on a constant basis but with Xbox franchises. It’s time to let the ABK marketing team take charge of all of Xbox marketing!
Not all games are CoD, doesn’t matter if it was Activision or Xbox, you’re not getting this level of marketing for every franchise
Marketing budgets are pretty much dictated by how many copies a publisher thinks a game will sell / revenue it will generate.
So yeah, when the worst selling CoD in recent years is still selling 20 million copies, it will inevitably have a huge marketing budget behind it.
Activision is really doing nothing that special with the marketing of CoD, they just have a shit ton of money to throw around.
I agree that no other IP is getting this level of marketing, and I think the only other game would possibly be a mario game. Anyways, I think Microsoft games could still get decent marketing like advertise elder scrolls 6 at time square and at other major cities. I am unsure if even Starfield got that treatment, but Microsoft should def advertise their games at major cities. I’ve always found it odd when I see advertisement for Playstation games in Toronto, but rarely for Microsoft games. For example even Deathloop had a billiboard in Toronto, but I rarely see that for a Microsoft game.
Oh I agree MS should do more with many of their games, just that people shouldn’t expect every game to get this kind of treatment, even if ABK were running things
Starfield had this level of marketing. I think the next Bethesda RPG (ES 6 ?) and Blizzard game will get similiar levels of marketing.