the show is in less than a week, no matter what gamers think, they are proud of what they have to show and SHOULD talk about it and promote it. to do anything less would be a disservice to all the people who are working on these games and the show itself.
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I get that entirely. But this sort of thing isnât going to make a massive difference. Advertise it like hell.
Make a traditional splash about it.
But the whole âexpectation managementâ stuff or âbuild some hypeâ stuff feels counter productive.
Not everyone finds the same stuff great. Hype is relative. There is no real need in advance to start talking about what sort of trailers you do or donât have. It feels very âplease be hype for usâ and that tends to have the opposite effect.
A truly great shows stands by itself. It doesnât need anything else. Its not unlike the â12 month promiseâ at the start of the last show - that was not needing to be said. They could simply have put release windows on everything. The trailing of a promise ultimately made it worseâŚ
I also think the pre-recorded streaming nature of these shows makes them different to the old E3 beasts - those shows with live crowds clearly some hype building was needed to fuel the audience energy and create the right atmosphere. But these shows need none of that and Iâm not convinced it doesnât do more harm than good.
Lets say best case scenario is someone who doesnât normally watch them tunes in cos theyâve built off the hypeâŚthey watchâŚbecause its been so hyped second hand they feel let down by almost any realistic version of a showcaseâŚ
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Thatâs disappointing if true.
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Promote it, be proud of it sure. But no need to make promises in advance or whateverâŚjust let it be what it is.
You can tell people âweâve got a great show lined up make sure you tune inâ without the more obvious expectation setting sort of stuff. Or âwe wonât have any CGIâ etc etcâŚ
Why? Lots of people are way more excited about it being Viva Pinata-like than a survival game.
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Plus SoD3 cover that.
I think I disagree with everything you just said. Yes a show needs to stand on its own 2 feet, but saying nothing and not getting people excited about it is more likely to lead to less viewers, they clearly want people to watch, itâs the biggest moment for games (especially first party) to be viewed by millions of potential customers.
Even last years slightly disappointing show had bright spots and helped some games get their name out there (High on Life for instance).
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Iâm newer to Xbox (didnât get one until 2015-ish) and only played Viva Pinata for the first time a year or two ago. I just really didnât enjoy it.
And Grounded.
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Itâs likely wonât play the exact way or even close to it. It could be âuniqueâ or spin on it. Wait and see.
Thatâs fair. Itâs not going to be a VP game. It may just have some of those elements.
I think itâs good that for a change they are being this honest and clear. I donât recall many other times they specifically said it wonât be full on CG from their own studios, but a mix of things. With this message they show us that they are listening to the critique, I appreciate that.
The show can literally be perfect and media will still find ways to talk some shit, thatâs par for the course now in my opinion. And meh, fuck what the media says anyway.
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will never not be funny to me that some people yelling at the xbox employees for no big push at the marketing while at the same time questioning their job to promoting and hyping an event in which to market their upcoming games. 
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they didnât make any promises other than than their would be âgames, games, and starfieldâ which there will be lol. people take this way too seriously.
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âBGS doubtersâ lol. A phenomenon that suddenly sprang into existence in September 2020.
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Yep, and itâs a real thing. Even saw folks saying Starfield wonât even come near the popularity or success of Spidey 2, not even in the same ballpark.
Well, it may be a new IP but I can see it becoming very big. Fallout 76 was the only misstep they made in my opinion, and it wasnât even 100% a Todd Howard game anyway.
Theyâre right.
Starfield will have double the players 
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MS with their approach will manage to get Xbox console players, PC players, and people using XCloud on several devices, this includes Playstation players. I canât see them not wanting to play itâŚbadly.
Xbox really has the most consumer friendly approach.
Tell them Spidey lost to Forza horizon 4 and 5.
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I hope ABK becomes family very soon. I can imagine the CGI/In-Engine trailer for their new IP next year.
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