hope this is allowed
(New Hire) Hannelore De Roover
International Social Marketing Manager @ XBOX
Previously at Disney and Vice Media
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Trust in the process.
Microsoft partners again with Doritos UK Great promotion including the chance to win the Microsoft Xbox Series X, Headphones, Digital games, game passes and more!!!
These promotional bags are available in both core flavours and Low Salt options!! available in Stores Now!
GAME OVER! 
(Darren Fox on LinkedIn: 🎮🎮💥💥💥🎮🎮 Microsoft partners again with Doritos UK Great…)
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I think BRiT called it right and XBox was holding back on PR to get the ABK deal over the line. I’ve seen an uptake to XBox PR push of late and there’s even stock of the consoles in the local shops.
Hopefully, XBox will have a great Christmas
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I can’t take the credit for that take. It was Doncabesa (Jesse) take, or at least he was the first saying it that I heard as far back as early 2023 in his Coffee with Cabesa streams. He said a few times that they will probably start to increase with Starfield but the huge push will be after ABK is done.
This still feels like its an old photo from 2022, but I wouldn’t put it past human workers screwing up.
Usually on old games instead of sitting on the inventory, stores will return the games for credit on the next orders or they will put them in the bargain bin. Fifa 23 was released Sept 2022 and EA Sports FC 24 was released September 2023. I can’t imagine any store sitting on Xbox Physical Games inventory, let alone physical games inventory that was obsoleted 2 months earlier.
Yeah It is a shame that it came at the cost of killing some of the Series console’s momentum and not helped with the silly verdict from Great Britain regulator
Hopefully now XBox will really start to promote the consoles and do some more good deals
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It’s a long generation. Plenty of time to get the momentum going again.
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I think Phil and his team have to prove Xbox is essential by winning ABK. If they lost, I don’t think this strong push that is still going would have happened or at least not as this strong. I know one would argue about holiday, but not even in its heyday was this aggressive. Once they won ABK, the gate to grand treasure and it’s their choice on what to do.
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Microsoft is expanding its “operating leverage.” First-party, subscriptions, and advertising are all high-margin businesses that the company wants to expand into.
Taken from Xbox CFO at the wells fargo summit transcribed by techraptor
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It came at a bad time and when XBox couldn’t catch a break SONY was able to cut its system price even if it was at a higher price point to begin with.
Are you from the future? I need the inside track on some winning ponies.
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Haha, I wish. I see where I was off a year on the release, silly sports games being named for next year instead of the start year.
(New Hire) Krishan Pugh - Xbox International Social Marketing Manager
formerly Assistant Marketing Manager for FF XIV
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The power your dreams commercial when played on Amazon Prime now has a QR code pinned at the bottom left that links straight to the Amazon website Xbox page.
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Smart move. I saw it myself.
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These are small upgrades compared to what they were doing before (basically nothing lol) same with the marketing push we have been seeing lately but if Xbox really wants to improve its console front the have to start by correcting things like this:
If Im not mistaken they used to lead the Xbox division in Brazil and I saw a while ago that the one in charge of Xbox France was replaced by the head of Xbox for Southwestern Europe this Summer… not that he was doing a good job there anyway.
So they instead of dedicating a person to take care of that market exclusively, they lumped it in in a regional organization.
1 Like