I personally feel like I don’t understand marketing enough and what is effective in today’s society to speak that much on what they should and shouldn’t be doing. But that’s also one reason I’m not very active in this thread lol.
It’s better not to risk it, because if your actions inside XBOX/Microsoft were the same as your comments here in the thread, I feel like we’re going back to the dark ages of XBOX ONE.
I guess from my perspective, what I want to see from marketing doesn’t mean very much without data telling me what the return on investment is. Ultimately marketing is a tool to promote a product to new customers, not to someone like me.
Not sure what you are implying here considering that the things I have be arguing about are happening. I wanted more marketing outside USA? They are slowly improving. I wanted more marketing outside Twitter? They are slowly improving. Not to mention stufff like localizations, more exclusives etc.
You don’t need to be an expert to know that if you are marketing something more, people will be more aware of it…
Agreed. But I also think some folks could do with a dose of humility, and instead of making their (often uneducated) opinions seem like facts, they should perhaps use modifiers to indicate they don’t actually know what they’re talking about.
Example:
Instead of “Xbox definitely need to advertise more on TV! They’re being outdone by Sony!” maybe say “I wonder why Xbox don’t advertise on TV? Seems to me that’s a missed opportunity.”
Might seem a small difference, but I think it makes for a more levelheaded discussion.
I’m certainly no expert, just have experience of working with high profile brands to deliver multiplatform campaigns over a number of years. For something like Grounded, which has been available to the public in early access for 18 month’s? already and was made by a small team of less than 15 people which would affect expectations and goals, what do people expect to see happening? Not everything needs to be or should be a level Halo of investment in regards to marketing.
Think that’s a given and most wouldn’t disagree. I think the how is where better background knowledge comes into play. Does the return of a Super Bowl ad justify the investment? Probably not. How about team sponsorships? How does it compare to getting some streamers to play your game?
Maybe so but I would think it says more about the person reading it and taking it the wrong way than it does the person actually saying they should advertise more on tv.
It feels it’s a bit precious to take it the wrong way and come back with a smug response
But they do Super Bowl ads no? Last time it was Halo as far as I recall? Or was year before? I thik they did some neat Halo ads (I guess it was paramount?)
I am not sure if MSFT paid for streaming (some publishers or developer did for sure), but they do team sponsorship now in Europe at least no? I think in UK.
I’m not saying that you or others can’t ask for better brand visibility. However, there is a difference between commenting on the subject as if you are a pseudo-expert and just expressing your opinion without sounding arrogant
I’m not sure how anyone was being arrogant, myself or others commenting on the thread may have been wrong and if you disagreed as it’s a forum you’re more than welcome to put your point across. but that doesn’t mean believing something would be beneficial equates to arrogance.
The smug responses ridiculing those that had commented show far more arrogance
I’m struggling to see where believing something would be beneficial equals arrogant. You can have a belief that something may work better, you may disagree no problem but state where you believe it to be wrong and discuss. that’s what threads are for. what’s arrogant about that?
Obviously I’m no data analyst but you do get a perception from your own personal view and in my opinion in terms of brand awareness Xbox isnt as prominent as Sony and nintendo. There is nothing wrong with saying you would like to see more of it.
And if it wasn’t beneficial why are Sony and Nintendo continuing to do so.
Arguably, saying that “I know better” is a definition of arrogance.
But saying that Microsoft should do this and that, because we literally see other companies doing that - and Microsoft supposed to have more resources - is not being arrogant at all.