Xbox Marketing Talk |OT|

Kinda cool, but holy moly how frustrating it would be to try to use them. I imagine most are redeemed in seconds, followed by hundreds or thousands of people trying and failing.

Unless of course they’re not one-time-use codes, in which case nevermind.

I’ve been getting a ton of Xbox Diablo IV and Starfield ads in the Netherlands. So it probably is pretty regional.

Yeah Diablo was an exception, that was everywhere. Cool murals in the city, subway stations, linear TV, local social media, lots of competitions etc.

I’ve been getting social media ads for the first party games from the showcase constantly over the past week.

https://twitter.com/extas1stv/status/1671096122989846529?s=46&t=O_AGT9SEnlptKOF_2SxtqQ

Over Japan.

5 Likes

I don’t understand why they can just do a commercial for gamepass that makes it look like blockbuster video game rentals without the late fee? I mean it’s that simple.

People heard of gamepass but have no idea what it is

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Is that not what their Game Pass ads are?

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I’ve never seen a GP commercial in the wild so to speak.

Netflix has Gamepass ads all the time.

I agree. I thought that for backwards compatibility of Activision games being added, but it could sneak in additional announcements such as…

Xbox should produce a ad /sketch for E3 (or the inevitable Activision acquisition showcase later this summer) with celebrities like tony hawk and pierce brosnan in a 2000s era video store asking to rent 007 games and Pro skater games. Also thought it would be a good way to tease the return of 007 and Tony Hawk games in the future. Basically hit people with nostalgia about renting games, announce a partnership with io for exclusivity of 007 on Xbox, announce Tony Hawk contract for future games, announce backwards compatibility of 007/Tony Hawk games, promote Gamepass, get media attention by using celebrities, turn your skit into 30 second commercials promoting Xbox and Gamepass.

Also crash bandicoot in his costume shows up at the “blockbuster” too. Crash has his same voice style from those classic 90s commercials. Crash games also get announced and made backwards compatible.

There could be 3 sketches spread throughout the presentation.

Well, I pay for Netflix. My point wasn’t that no one saw GP commercials, I was talking about me.

Umm so you pay extra for ad free streaming services and wonder why you don’t see Gamepass ads? :upside_down_face:

Do you really not understand?

Okay I hear you. You just meant you. :peace_symbol:

Probably a good time for a poll actually…

Have you personally witnessed a Gamepass ad online, on tv, or streaming in the last 6 months?

*ads on Xbox forums and Xbox consoles don’t count, so don’t count those

  • Yes
  • No
  • Can’t remember
0 voters
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https://twitter.com/alice00_seriess/status/1671147977224904705?s=46&t=O_AGT9SEnlptKOF_2SxtqQ

5 Likes

https://twitter.com/vgc_news/status/1671440437700177921?s=46&t=O_AGT9SEnlptKOF_2SxtqQ

Marketing going wild.

9 Likes

It seems that Forza Horizon is the fortnite of cars.

3 Likes

It is the most popular racing game out there, so I don’t blame them to jump in.

https://twitter.com/Genki_JPN/status/1674760534170963970?ref_src=twsrc^tfw|twcamp^tweetembed|twterm^1674760534170963970|twgr^|twcon^s1_&ref_url=

7 Likes

I figure this should please some of you:

1 Like

Anyone else think it’s a missed opportunity to not have Forza Horizon 5 ads shown before Gran Turismo screenings?

1 Like