Oh, I understood. And I also know that they never would be perfectly capable of targeting only non customers anyway, but that’s what they should be eventually trying to hit.
Also the reduced marketing budget is hearsay not really proven, and even then it seemed like it was specifically referring to E3 costs which are astronomical.
Ad partnerships like PlayStation has with multiplat games are boring to me.
I’d only make marketing deals like that if it meant special edition consoles and controllers. Special edition consoles are more synergetic but also just more fun.
I don’t know why Xbox doesn’t do more special edition console bundles? It’s so obvious to me. EA is set to have a giant year with NCAA Football and PGA golf. There is just so much to work with there. EA Play is in Gamepass. Advertisements during football games and golf events. College themed Xbox Series X consoles and controllers. New ip so this is the chance to win over a new audience.
Also a 2tb upgrade.
I quite literally never see Xbox ads
And I see them all the time.
Where do you live
Xbox was highly visible this Christmas. Best Buy, Walmart, Target, GameStop, basically every major store featured Xbox prominently in store ads / promotions. There is definitely room for improvement but Xbox can be well marketed when they “try”.
I live in the uk. It’s very PlayStation dominant. That’s what it seems like.
Same, they really need to improve it. I am in Canada and I also get some American broadcasts and I rarely see xbox advertisement. I think they rely too heavily on social media advertisement and need a healthier mix imo.
What the actual fuck.
So I am watching Manifest (the Netflix series) with my gf, Spanish dubbed and subtitles in English (original lines I guess). In some scene I read a character supposedly says to play Xbox but I hear in Spanish he says Playstation.
First season. Chapter 11. Cal is the character.
Some scenes after, I can see the kid (Cal) is actually playing on a One S. What the fuck? The translator is a Sony Pony or what? If not, goes to show the extent of Playstation’s cultural influence. Fascinating stuff.
They are everywhere.
I don’t know why people say Xbox doesn’t do marketing. I just saw a bus stop ad for the Xbox Oreos! 
I suspect its a bit ‘hot tub’ ‘jacuzzi’ thing. The PS brand is so strong and synonymous with gaming machines that its easy to call any console a ‘Playstation’ especially when you don’t know. Also probably in the Spanish market Xbox is far less known.
UK for example a lot of people would say ‘he’s playing on that Xbox’ or ‘Playstation’ meaning any video gaming device. I’d say here funnily enough Xbox is used significantly as a word to denote a generic video gaming device - probably because its short and snappy.
Oh this reminds me of a guy on gamefaqs who used to brag about youtube view counts indicating popularity. Suffice to say it didnt really pan out when he claimed Death Stranding was going to beat gears 5.
Im not even worried. Spider-man and Zelda im sure will be big games in their own ponds. But none of that competes with 35 million people getting Starfield for free. They simply won’t. Not in their wildest dreams.
Spider-Man and Zelda are also proven quantities. Starfield isn’t.
Thats why i’m only limiting it to 3:1 in Starfields favor. If it were Fallout or TES it woukd be 6:1.
In daily speak amongst clueless elderly people, sure. In a written translation though? Nah, that shit is intentional.
are we really going to post every passing tweet made by someone on social media.
As others may have mentioned, the install base is gonig to be key.
If PS5 only, Spiderman 2 has a maximum install base of probably around 32m by the time it releases. It’ll sell gangbusters but probably around 12-15m. Miles Morales sold 10m, with a smaller install base.
Zelda has a far bigger potential install base, with a really high attach rate and a dearth of other 1st party big guns releasing.
Breath of the Wild sold about 25m if I remember correctly. I think that figure is likely to be similar again as the age of a game impacts Nintendo games less. Pretty much anyone ever likely to have played BOTW has now bought it and those same people are likely to play the sequel. So lets say 28m, generously.
Starfield releases on consoles (circa 20m install base), PC, cloud (TVs etc) and is in gamepass on Day 1. Gamepass likely has around/over 30m subscribers right now. More by release date. Today, they released PC Gamepass in 40 new countries.
I imagine that upon release of Starfield, MS will also simultaneously launch the Friends and Family service is a number of new territories as well.
Forza Horizon 5 reached 30m players recently. A driving game.
Skyrim sold over 30m copies, but across a longer period than BOTW, but has far lower barrier for entry this time around.
So I think BOTW will win out by the end of this year in terms of players, but Starfield will win out overall. Starfield is going to live for years and years. There is also a realistic chance that Starfield absolutely blows up right out of the gate. People just download it to try it out, adding to a massive player count that pushes further hype.