Imagine spending millions of dollars for a superbowl ad for a game that does not even have a release date yet
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I suppose, though perhaps not if you don’t even know the release date.
I really don’t care whether there’s an ad there or not, but it would be a pretty spectacular way to announce the release date.
Spectacularly horrible. Such a waste of over $6.5 Million USD for 30 seconds once.
The good thing about Bethesda remaining a bit more separate from Xbox than I’d like, is that their marketing is a lot better. Even more so globally. Bethesda knows how to market, has maps of regions outside the anglosphere and if they can get some sort of bigger budget from MS I’m sure they can do great things around Starfield.
As for Super Bowl, I think Sony knows what they are doing as I’m sure all the companies paying for ads has run some sort of numbers on it. In Microsoft’s case I think a Starfield ad would be a bit too early, since we don’t even have a date yet, but a general brand awareness ad about Xbox and Game Pass could be a thing. They still don’t have the oomph-games for these things unfortunately.
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Looks like there was no Superbowl commercial ? What a missed opportunity to show off Starfield to the masses
Maybe you dont know sports or at least NFL Football, but the Super Bowl isnt over. Theres still another entire second half to go.
So far its a great decision to save the over $6.5 Million USD for more important things than a mere 30 second flash in the pan.
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I’d take a Game Pass game over a Super Bowl commercial lol
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Sure but Phil has even said they are close to their audience potential with Xbox gamepass, they need to attract new people into the ecosystem and what better way than a Superbowl commercial
Lots of YouTube ads
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Literally anything else.
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For real? others pay it for good reason and Sony is doing it who knows what they’re doing with marketing and look at how successful they are, now taking even more market share from Xbox in the US of all places, seems like something is working out well for them and they have far less money than Microsoft, I wonder how much their massive Persona 5 marketing campaign costed, that game won’t do 10% of the numbers Starfield will do in a week, Starfield is worth paying 6.5 million for a Super Bawl ad.
Microsoft is a trillion dollar company, they should be doing all kinds of marketing, the dev showcase was great but MS really needs to step up marketing for Xbox in a huge way.
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I think the question is do u spend 6.5 million to target a general audience for 30 seconds or spend it on a more targeted audience. I think hitting people who are gamers with Starfield ads on YouTube is significantly more effective.
That’s one of the reasons it’s hard to have these discussions, because nobody has the numbers. And without being involved in the profession u likely don’t know how well different types of advertisements convert.
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Why not both . 6.5 million for Microsoft is nothing
It obviously is since they just laid off 10,000 people. Everything has a budget, they need to spend it in the way that makes the most sense.
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I dunno, I think an important question is do they have more to gain trying to reach a wider audience over the usual gaming audience. Starfield is a big deal for Microsoft - it may be a new IP but it is the successor to some very very successful games. A lot of more hardcore gamers already know what Starfield is and there’s already a lot of hype around it, I think getting adverts out in front of a more casual audience and saying “hey you know Skyrim and Fallout? Well here’s a new thing like those” could benefit them a lot.
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Ya I find it funny when people try to argue against that while sony which has WAY less money than microsoft does great marketing. its no excuse for xbox to have bad marketing now outside of gamepass twitter and inexile
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Maybe they don’t need a super bowl commercial, but I do think MS’s resistance to marketing hurts GP. IMO at least MS’s non-marketing is a factor in why Sony can so easily get all these anti-GP contracts signed.
If Xbox doesn’t have a presence in every corner of the Earth they have failed. They are a trillion dollar company there is no excuse. Am I doing this right?
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