Xbox Marketing Talk |OT|

Study Claims to Reveal the 10 Most Anticipated Games of 2023

https://gamerant.com/biggest-new-games-coming-out-2023-list-hogwarts-legacy-starfield/

  1. Hogwarts Legacy - 1.23 million searches
  2. Starfield - 540,000 searches
  3. Diablo 4 - 301,000 searches
  4. Sons of the Forest - 224,000 searches
  5. Baldur’s Gate 3 - 206,000 searches
  6. Forspoken - 192,000 searches
  7. The Day Before - 187,000 searches
  8. Blue Protocol - 185,000 searches
  9. Resident Evil 4 - 161,000 searches
  10. The Legend of Zelda: Tears of the Kingdom/Ark 2 - 154,000 searches

Starfield is 2nd, all the Starfield concern seem to be unfounded. Take all this with a grain of salt though.

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The gap between the first place and the rest is huge and underlines the dominion of wizarding world in every media; also the presence of RE4 impresses me, above Zelda too!

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Well, one is a big transmedia IP and has regular marketing across TV, internet and so on.

If multiplatform, the concern wouldn’t exist. Basically, Bethesda Games are heel to everyone’s eyes.

“Imagine a game being popular without being released on Playstation” :exploding_head:

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1 - Zelda being so low surprises me. I assumed that it would be the most anticipated game with some margin.

2 - Starfield at number 2 is interesting since it is a brand new IP.

3 - The anticipation for Hogwarts is deserved imo although I never cared for that IP personally (only seen the first few movies back when they were in theaters). All of the gameplay that has been shown for Hogwarts has looked fantastic.

Probably because people still search from BOTW 2.

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Microsoft’s marketing strategy is centered on promoting their products and services as tools(LinkedIn sales navigator google chrome extension) for businesses and organizations to improve productivity and collaboration, and for individuals to improve their personal and professional lives. They also position themselves as a provider of cutting-edge technology, such as artificial intelligence and cloud computing. Microsoft’s marketing efforts often focus on highlighting the ways their products and services can be used to drive innovation, improve efficiency, and empower users. Additionally, they promote their commitment to diversity and inclusion, accessibility, and environmental sustainability through their products, services and company culture.

is that robot doing the robot

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I wanted to respond by having Chatgpt translate your definition of Microsoft’s Xbox marketing strategy as a human gamer but ChatGPT is at capacity right now.

Its odd that there’s no marketing for age of empire which releases in a week. I forgot all About it if my friend didn’t remind me

Maybe starts tomorrow?

Hopefully, just seems odd there’s not much marketing for it on social media and whatnot

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After seeing how well Hi-Fi Rush’s shadow drop did. I can see shadow drops becoming more of a thing for Xbox. Especially for the smaller games.

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I love surprises.

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https://twitter.com/Persona_Central/status/1621455774990974979

This is a very good appearance from Xbox in a weak market/region for them.

Hope to see an in person Xbox booth at TGS this year too.

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https://twitter.com/AndyPlaytonic/status/1621446100115660801?t=QWz-nBHZ62B_lfBr_02dKg&s=19

basically, “there is no” marketing on Xbox and they still cut the budget… :melting_face: basically they don’t want to do that(big campaing in the streets, subways, in the media, etc). is simply do the cheapest.

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They don’t think the fees associated with a booth at E3 are worth it when they’ll just use their own theater right next to it.

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And as someone who always complain about Xbox marketing, I think that makes sense tbh. They have their own stuff next door like they have had for quite some time now (if I’m not mistaken?).

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Yeah, from my understanding they haven’t been at E3 proper for years.

If I had to guess, Andy knows of a reduced budget and just threw it out as the reasoning.

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