Bethesda was in a weak sales spot with the failure of a few games, like Prey, Youngblood. They needed money and Starfield was far away.
Marketing isnt always what many assume it is. Here’s more marketing.
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I am craving chocolate now! 
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Moved Sony Release schedule talk so it can take on a life of its own.
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xbox uk sponsored jackfrags
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https://x.com/joshmunsee/status/1725215963283669066?s=46&t=O_AGT9SEnlptKOF_2SxtqQ
Appreciate the deadline.
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Hunger Games too
https://twitter.com/joshmunsee/status/1725205506577612903?s=46&t=gf8rfJgiXtRzEKTUzSF5Yw
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I hope this counts:
5G Home Internet & 5G Wifi | Verizon
In my area, Verizon is offering a free Series S if you switch to their 5G service and it routinely pops up on Facebook.
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I’d take them up on it if Comcast didn’t have a monopoly in our area that the local governments sign off on for 10 years at a time.
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hope this is allowed
(New Hire) Hannelore De Roover
International Social Marketing Manager @ XBOX
Previously at Disney and Vice Media
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Trust in the process.
Microsoft partners again with Doritos UK Great promotion including the chance to win the Microsoft Xbox Series X, Headphones, Digital games, game passes and more!!!
These promotional bags are available in both core flavours and Low Salt options!! available in Stores Now!
GAME OVER! 
(Darren Fox on LinkedIn: 🎮🎮💥💥💥🎮🎮 Microsoft partners again with Doritos UK Great…)
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I think BRiT called it right and XBox was holding back on PR to get the ABK deal over the line. I’ve seen an uptake to XBox PR push of late and there’s even stock of the consoles in the local shops.
Hopefully, XBox will have a great Christmas
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I can’t take the credit for that take. It was Doncabesa (Jesse) take, or at least he was the first saying it that I heard as far back as early 2023 in his Coffee with Cabesa streams. He said a few times that they will probably start to increase with Starfield but the huge push will be after ABK is done.