Funnily enough, Yonge Dundas square had massive Forza Motorsport ads but nothing for Starfield. I wonder if Bethesda has less boots on the ground here marketing wise and would benefit from MS Canada taking charge like Sony did.
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I think Deathloop is a special case, there’s a good chance that whatever deal they signed had some level of marketing spend on behalf of Sony associated with it. I don’t know that Bethesda would have been putting up billboards on their own.
Wow, I didn’t see that one, that’s cool . I usually don’t see stuff , but nice to see they’re doing it now
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I think the fact Sony got it as an exclusive to begin with would suggest Bethesda were never 100% sure on it’s success so billboards might have been less likely
Bethesda was in a weak sales spot with the failure of a few games, like Prey, Youngblood. They needed money and Starfield was far away.
Marketing isnt always what many assume it is. Here’s more marketing.
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I am craving chocolate now! 
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Moved Sony Release schedule talk so it can take on a life of its own.
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xbox uk sponsored jackfrags
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https://x.com/joshmunsee/status/1725215963283669066?s=46&t=O_AGT9SEnlptKOF_2SxtqQ
Appreciate the deadline.
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Hunger Games too
https://twitter.com/joshmunsee/status/1725205506577612903?s=46&t=gf8rfJgiXtRzEKTUzSF5Yw
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I hope this counts:
5G Home Internet & 5G Wifi | Verizon
In my area, Verizon is offering a free Series S if you switch to their 5G service and it routinely pops up on Facebook.
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I’d take them up on it if Comcast didn’t have a monopoly in our area that the local governments sign off on for 10 years at a time.
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hope this is allowed
(New Hire) Hannelore De Roover
International Social Marketing Manager @ XBOX
Previously at Disney and Vice Media
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Trust in the process.