Personally, I see discussion around Xbox/Microsoft being one of three things -
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Positivity. No matter what Microsoft does or doesnât do, there will be a small segment of fans whoâll remain positive or try to spin what Microsoft has decided to do as being positive for the Xbox brand and Xbox fans/consumers.
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Wait and see approach. There will be another small segment of fans that will simply take a wait and see approach before deciding to be positive or negative. Problem is that I think of these fans are simply tired of waiting and seeing.
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Negativity. This is where I believe the biggest segment of fans are at right now since that business meeting. Reasons why are simple, if youâve been a fan since day one in 2001, theyâre simply not going to be a happy Xbox fan because youâre going to feel like Microsoft cares more about those who play on other platforms than they do their own. This will also include those who after almost 16+ years started to believe that Microsoft truly wanted to compete with Sony and Nintendo in console gaming by acquiring studios in June 2018 and then by acquiring Bethesda in 2020. Once they acquired ABK, I would think that every Xbox fan would look at it like, holy shit, theyâre not fucking around anymore and going to heavily compete with Sony and Nintendo but three months after the acquisition becomes legally finalized, it all goes down the drain because of their horrible decision making in regards to Xbox and console gaming.
Fans have simply lost faith, trust and confidence in the Xbox brand because of the company behind it all which is Microsoft and the vast majority of fans at the very least wanted to believe that Microsoft would use ABK to further compete and build up the Xbox brand and their console(s). To basically quit and give up after acquiring the biggest publisher in gaming history basically tells fans that well, if theyâre quitting after acquiring ABK, what happens if things get worse for the Xbox brand and their console(s)?
I also seeing it get worse before it ever gets better and it started with Marvelâs Blade. No Xbox branding or logo or anything. What did they and others expect to happen? I mean come on. Fast forward to post-Business Meeting and I donât blame GamingBolt or gaming media or YouTubers or Fans or those on Twitter or any of them for saying âwhen is this game coming to PlayStation?â because itâs not on any of them. Itâs not on the fans. Itâs not on anyone here. Itâs not on me. Itâs not on gaming media/websites/forums or any of them.
Itâs 100% on Microsoft because they alone made their decision and instead of the conversations around the games being positive and if the games are great or not, itâs going to be about one thing - when are they coming to PlayStation?
When the Showcase happens in June, everyone should fully expect to see that question for every first party game that Microsoft reveals and shows. Itâs a more than fair question to ask simply because when you look at Sony and Nintendo - you know exactly what they are, what they do and that they never pivot to the degree of what Microsoft does which seems to be every few years.
With Sony, you know they care about their brand, their dominance, their PlayStation console and will continue to pay for exclusive games and content because they know it not only works for them but itâs what their hardcore fan base wants and even those who arenât hardcore like me also wants.
With Nintendo, everyone knows they arenât giving anyone anything ever. Period.
With Microsoft, itâs always up in the air all the time. Nothing is ever certain with them. They pivot way too often, never show the confidence that they should have in their Xbox brand which is entirely on them due to mixed messaging, empty gaps, not wanting to pay for exclusive games and content to perhaps fill those gaps to bragging about their console hardware being the standard for 60FPS yet itâs Sony whoâs as of right now delivered in this aspect.
The worse part of it all is that Sony bounced back with PlayStation 3 by releasing excellent exclusive games and content the last two years to basically jump in front of Microsoft with Xbox 360 putting Microsoft in 2nd place, 3rd place if you include Nintendo Wii. They then went on to dominate with PlayStation 4 and are continuing that domination with PlayStation 5. Nintendo bounced back with Wii after two disappointing generations in Nintendo 64 and Gamecube but then had one of the worst consoles of all time in Wii U but yet bounced back again to their dominant nature with Switch.
Point being is that if Microsoft releases their next generation console (and im sorry, it should just be one freaking console, stop all this other bullshit that isnât going to work because the interest in the Xbox brand isnât there so stop over saturating your own market which has and will continue to do more harm than good) in Fall 2026 at $500 maximum with a great lineup of exclusive games and content along with a great looking road map which would give them a two year head start on Sony, im sorry but no one can tell me that theyâre not capable of bouncing back when the other two have done so and in regards to Nintendo, did it twice.
This is why I believe that most Xbox fans and just discourse in general are negative towards Microsoft and the Xbox brand because when you acquire the biggest gaming publisher in ABK and are poised to make one hell of a run if you just stay the course a few more years, they simply quit and gave up like cowards which makes absolutely no sense whatsoever. But hey, works out great for Sony and Nintendo.
This is how I simply see it and why thereâs more negativity than anything else when it comes to Xbox. Itâs not that Xbox or anything related to it is actually bad, itâs that Microsoft makes it always freaking look bad and second class or this or that and I believe a lot of people who arenât all of a sudden 100% all in with their yet again, new direction are just simply sick and tired of Microsoft and how they run the Xbox brand and how they treat and see the Xbox fan base.