If anything… Xbox only has to prove its critics now more then it’s fans or customers.
Forget games quality and quantity - the price with Gamepass has changed everything for xbox.
They are in completely different market right now. New gamers like me have all but praise for xbox. Playstation to me looks like an expensive alternate for spending my past time.
Games for me is for fun and enjoy, Xbox got them in quality and quantity.
Only critics can down play Xbox … But they are just talking to a mirror. Xbox has a very neutral standpoint when it comes to console market. But when it comes to Gamepass they are aggresive.
Anyways, console wars will keep happening but it doesn’t bother Xbox anymore.
The MCC which was regarded as a mess on Xbox become a hit (10 million players for a paid game) when released on PC with Gamepass.
Xbox is clearly delivering what gamers want.
They are not here to please critics. So far, I don’t have to look anywhere else then Gamepass. I am not worried about Xbox presentation. I only worry about my backlog😜
Xbox needs, in my opinion, to increase it’s mindshare across the general public. It’s all well and good holding an Xbox Direct for invested gamers to watch, but Johnny In-The-Street has no idea what that is or that it is happening.
Playstation have TV and Internet adverts all the time, with that ‘for the players’ caption at the end, which everyone knows even if they’re not into gaming, because it is everywhere. Driving round my town there are billboards for Playstation - this is just a mid-sized English town which has no right to have huge Playstation billboards, and yet here they are. Same with the sides of buses.
I’ve never seen Xbox do anything like that. If I’m 14 years old and wondering where I should play Call Of Duty or Fifa for the next three years , firstly I’ll ask my friends what they’ve got, but the decision will also be impacted by what you see, and if all you see is wall-to-wall Playstation then that’ll stick in your mind. Playstation have sponsored the Champions League since the dawn of time, which has millions and millions of viewers across the world twice a week, recently Xbox put two green stripes across the back of an MLB match and people thought that was amazing, it’s not even in the same ballpark (pun not intended).
TLDR: Average Joe doesn’t know about Xbox because they don’t advertise at all outside of gaming spaces.
Exactly, but people often get defensive when you remark this situation.
During Xbox 360 and initial Xbox One the marketing was serious and on par with PS, I think this strategy is ultimately up to Phil, but I don’t agree with it, imo it is the biggest Xbox fault alongside asian market.
Everything that you say is true but the suggested Xbox Direct would actually catch a lot of these “Johnny in the street” people as well. We live in an always online world, where millions of people regularly use YouTube & thus, there’s a good chance they will “tune in” to watch Nintendo Directs & State of Plays. It’s definitely one of the best ways to catch as much attention as possible for new game announcements & information.
Yeah, very realistic unfortunately. Hopefully many people will look through PS and decide to play the actual games, but with Xbox marketing you’ll know that it’s exclusive after the release, lmao, they are even shy to be clear with exclusives, God only knows why.
@Boosted_Gear People in my country hardly know GP, because of ZERO marketing.
I’m not talking about Game Pass only, I’m talking about xCloud and PC, we are still in the beginning of this stuff, and it is gonna evolve, especially in three years from now. Consoles won’t be the only way to access games.
Dude, I live in Spain (most anti-Xbox country alongside Japan) and everyone knows what Xbox is, where do you live that no one knows what Xbox is?
Edit: Bro you are English? Where Xbox and PS are very close in terms of market share (24% vs 29%, the Xbox Series X and S have been the best selling consoes there for two months now).
They don’t advertise heavily now because it is still very much new, with Series X in blades just being tested only now. We are far from the end product and xCloud on PC and iOS is also in preview. They will start advertising heavily when things are heading to their final state. Even Spencerr said that stuff like that takes times, which is true.
However the gaming landscape evolves to something much more than just consoles.
To be fair the spanish gaming media usually it’s the king of talking shit about Xbox. Like hobby consolas it’s not called Sony consolas without a reason. So yeah they talk bad things but marketing it’s marketing and xbox its always in the conversation there.
That is what I mean, if you go to a school in Spain and ask about Xbox the kids do know what it is, they just don’t buy it lol. That is why I REALLY doubt people in England of all places do not know about Xbox, when Xbox Series X and S have actually sold more than PS5 (because of stock, maybe, but we don’t know until all consoles have large supplies) and the Xbox One was the best selling console during Black Friday in 2019, surpassing the Switch too: Xbox One was the UK No.1 games console over Black Friday | GamesIndustry.biz
And with all due respect, but a small village is not a representation of the popularity of a gaming platform in a country. If I go to my little town in Bermeo (Basque Country, Spain), most people don’t know about PlayStation, but they do know about “La Nintendo” and even “La Sega”.
Xbox got a lot of positive mindshare with gamepass and enough to sell out their console for months without any exclusive games. Remember when Outriders and MLB came to game pass or the FPS Boost games?
Sony had a couple of good weeks and Xbox was more quiet. This here seems like an overreaction to me
I think they are doing that already. Problem right now just there is no new release before E3. You will get more info before Psychonaut 2 releases.
Of course they count. Why would they not? Microsoft just has a different portfolio with long running successful games, where even 3 or 4 years after release you get meaningful content. And that is a very good thing.
You will get info about new games when new games are near release. But that is not the current situation.
@Burnaldo was talking about the general public, who aren’t really engaged with gaming & don’t go out of their way to follow gaming news but could be persuaded to consider what Xbox has to offer.
It could be debatable just how much effort should be spent on going after these people in general but gaming is a market that is only growing, becoming more popular & mainstream. Like Phil Spencer has said, there are potentially billions of gamers out there.
Maybe this it’s kind off a personal take based in my country (México), it’s xbox territory that’s for sure, but the games in development, the information about the studios and everything it’s just not there. I can guarantee you that i know guys that literally doesn’t even know about hellblade, or perfect dark (fallout everyone knows it), but they are not able to be in track with the games and information around it. And I think that he was talking about this, the marketing about the games, not the platforming as a whole, at this point there’s games that Microsoft shown like tunic or the last night that only few people remember. One thing that Sony does really well its that they are able to make conversation about their games, each state of play creates expectations about what they can show, the E3 format of one event a year and to the next one should be already dead.
I’m sorry but I just don’t buy this either. Hellblade 2’s trailer had 10 million views only on YouTube when you combine different uploads. Avowed’s trailer had a total of 4 million views when you count the different uploads from different channels and trailer analysis videos from channels like ESO. Game Pass’s latest ad had 11 million views on YouTube in a couple of months. Halo Infinite’s gameplay had 15 million views on YouTube if you combine the most viewed uplaods. The Xbox Series X and Series S trailers have a combined of 23 million views on YouTube, which is less than PS5’s 36, sure, but is still a huge amount. The Xbox Series X fridge trailer had 9 million views on YT too. Those are not “niche” viewership data, those are “general gaming population” viewership stats. Xbox has never been as talked about as it is now.
You are ignoring the information and interest over time, as an example it’s again, the last night, for an indie game it had over a million views yet no one remember it. What I’m trying to say it’s that one thing it’s for example have 10 million views in a trailer like hellblade and then have lack of information and conversation about that game, of people, YouTube channels, gaming media, people talking about it, making theories, trying to get the more information possible, making expectations each whatever nintendo direct or state of play is, it’s really different to have a show each 2 or 3 months in which the information it’s constantly coming back than waiting a year or more to know about a game that you saw the trailer time ago.
Unless you are really into the gaming sphere no one can be really able to be on track with the flow of information.
Yeah, Game Pass has generated positivity & goodwill. Nobody’s denying that.
The new consoles are selling out, yes. Stock is incredibly limited. The One sold out everywhere at release as well.
This is an ongoing discussion. We’ve been talking about it for a while. It’s not about the HFW State of Play, but that was a catalyst which helped to reignite the debate.
Updates for already released games isn’t part of this conversation. The conversation is about how Xbox advertises their new games.
History shows that Xbox are not great at showing off their new games. They don’t do a great job when it comes to generating hype & positivity around the new games they have coming up. They’re not great at maintaining positive mindshare. They tend to focus the majority of their attention on one bug blowout at E3 each year. Other things they’ve tried, like Inside Xbox, have been terrible.
People think that a bit more effort should be put into spreading announcements out over the course of the year, which would maintain positivity over a longer period of time. Hopefully once more of the currently revealed first-party games are closer to release, Xbox will do a better job of advertising them & that will in turn catch more of the gaming public’s mindshare. Time will tell.
