Watching the Halo trailer and the production value I understood that Microsoft has invested a lot, there is also a Fallout series by the directors of West World which will be broadcast on Amazon Prime, apparently Blizzard is in discussion with Netflix for a Diablo and Overwatch series, there is a Minecraft movie in the works at Mojang.
I tell myself that Microsoft could also attract moviegoers and a public that does not care about video games, but they could learn to publicize these licenses and attract new users to Gamepass.
That’s why I thought that if Halo and Fallout works well… Microsoft might consider buying a production company. They could not have Monopoly by buying Warner / DC, LOTR, Harry Potter, Game oh Thrones, Looney Toons, Rick and Morty… They could get a number of IPs and cult characters for XBOX games, Movies and Metaverse in addition to the gaming division and the HBO platform.
imagine owning The Elder Scrolls, Warcraft, LOTR, GoT you own the greatest worlds of heroic fantasy across all media.
With Starfield, Halo, Starcraft you can also have Star Wars level Universes.
Microsoft could completely compete with Disney by adapting their video game IPs.
Obviously I think that buying the merged company Warner / Discovery has a huge cost probably as much or more than Activision but I think it’s an interesting sector to extend the scope of XBOX licenses like Warner.