Video Game Market Analysis Thread

They are. These sales for xbox are crazy. Were talking outselling xbox one to a factor of 50

Still it is interesting that since the moment Sony lost two or three weeks to Xbox, they never allowed the same to happen again.

Wasn’t xbox one selling about 100 per week at one point? Nice improvements.

It was selling under 100, maybe about 50 or 60 a week.

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Beating Sony is unrealistic there but the gap is closer. Last gen PS4 was outselling Xbox One 50:1. I think MS will take 2 or 3:1 in Japan as it is right now weekly. Total sales are larger but that won’t grow % wise as Sony can’t outsell the xbox the way PS4 did.

I think Xbox Series will reach Xbox 360 level while Sony will reach PS4 level probably at best.

We won’t really know how well the PS5 and Xbox are doing in Japan comparatively until the supply stabilizes. Apparently a lot of PS5 sales in Japan are leaving the country to be resold elsewhere, so who knows how the sales splits will look when they lose those sales and then gain back some local ones. Xbox could be doing better now because there are no PS5s for locals, so does that stop once supply improves or did it give Xbox that break and momentum they needed?

I would still like Famitsu to start tracking digital sales. These physical only sales are outdated. Really doesn’t show the whole picture. NPD and GFK UK charts have moved to physical+digital sales but Famitsu still stuck in the past.

Well I think Famitsu is more like a lesser alternative to Media Create which is the more accurate one, but they cracked down on being released publicly. Digital sales would be a more accurate picture, as well as tracking Amazon, but it’s all we got for now.

Xbox is definitely more digital focused that’s for sure so its success is a bit under-represented I suppose, but all the more reason those physical sales wins are a lot more meaningful.

Wouldn’t be surprised if the same situation applies to xbox as well.

Time for some more JRPG on Gamepass will also help sales. Japan is not happy with the PS5 price increase.

Probably not. Xbox isn’t in as demand worldwide to bother buying from Japan so you can scalp elsewhere. According to, I admit obviously anecdotal internet talk, the Series S is readily available in stores around the world and Series X isn’t too hard to obtain if you really want one. The PS5 claim is backed up by its poor software sales/attach rate, while you can’t really gauge that with the Xbox. PS5s are supposedly going to smaller ā€œSony landā€ markets where there is little Xbox presence anyway.

Digital game sales in Asia are growing!

We just learned earlier today that this game sold 92k physically in Japan in the first week. Now the devs have reported it’s crossed 300k sales in the first week. This game is only released in Asia right now so the majority of sales are from there (there can be importers, but I doubt that number has that much of an effect).

Traditionally, even in the digital era, Japan has always been a physical market, but it seems to be changing a bit. Nonetheless physical IS still very much a big market there. Sony said as much in a report around last week.

(I am actually not sure if the game released only in Japan or other parts of Asia as well, I’m assuming the latter)

And I’ve posted this a lot today, but clearly, EDF is too big to not be on Xbox, clearly. MS should secure an Xbox release when they bring it to the West.

https://twitter.com/ZhugeEX/status/1565747880597528580?t=wdYJa5M9Yn2Fb34XsP4sww&s=19

… Daniel Ahmad, a senior analyst based in for the Shanghai-based games research firm Niko Partners, isn’t so sure. ā€œA price increase in the U.S. is unlikely given the strength of the U.S. dollar,ā€ against other currencies, and that most likely drove the initial MSRP increase. It hit Europe, where the dollar and Euro are 1:1 for the first time in 20 years, for €50 more; touched the U.K. (where the pound is the lowest against the dollar it has been since 1985) for Ā£30 more; and tagged Japan for another Ā„5,500 yen.

In an email to Polygon, Ahmad noted that the United States is the largest console market, and one of the most competitive, which makes a price increase there riskier. But another industry analyst very familiar to the gaming public, Michael Pachter of Wedbush Securities, is somewhat more pessimistic on behalf of consumers.

ā€œIf they have a chance to raise price in the U.S., [Sony] probably will do so, but raising price is SUCH a dumb idea,ā€ Pachter said in an email. ā€œI’m hopeful they learn their lesson and keep it limited to the other markets.ā€

As for why Sony would go along with something consumers wouldn’t want (to say nothing of the fact he considers it a bad move) Pachter noted that Sony’s earlier decisions to price games at $70 and bail out of E3 activities (before COVID canceled them) are moves that also alienate consumers, but Sony seems able to make them without taking much punishment near term. The simple fact is that demand for the PlayStation 5 remains very high, even when consumers are paying more than the shelf price to snare a bundled console, or a new one from a secondary market.

Link to article - Why the PS5 didn’t get a price hike in the US.

Xbox sales in Japan may not be as high as previously thought

The discrepancy between Media Create numbers and Famitsu numbers is huge. Some people speculate the number is maybe in the middle.

How are you not able to count Xboxes? The numbers are not that high.

Thyre selling out stock so I’m guessing Theyre undertracking Ps5 as well? Pretty sure a ton of online retailers don’t even bother tracking xbox sales so the Xbox numbers will always be undertracked.

That’s really odd that Media Create and Famitsu are that far apart. Back when we got both reports they were only a few % off from each other on the platforms.

Greenburg has responded to tweets on famitsu numbers before and thanked people for all the support. I’m guessing if they were way wrong that someone that has access to the actual numbers would not do that.

To be fair I don’t think Greenburg cares about the accuracy, he’s just rolling with the positive PR.

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