Isnt this the exact same building ?
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Agreed. Part of me wonders if theyâre holding off until they are fully firing on all cylinders. The 1-2 punch late last year that was Forza Horizon and Halo is hopefully a taste of what is to come, and once they start releasing top tier games at a steady clip, maybe theyâll also pull out the big advertising guns.
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Starfield should get a pretty nice marketing campaign
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I agree but Iâd have theyâd have advertised game pass in this way while the games were coming
Seems to be the same indeed
Really well done 
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Haha⊠It is
So Gears marketing is at Sony marketing level now?
Lol
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It does make me wonder if Microsoft does do a lot of advertising but the media and Xbox gamers just doesnât give it as much attention as they do Sony. Like the murual in game for Forza Horizon 5 and it was recreated in the real world, the time Square advertising for infinite, and even the murual for Infinite that I remember seeing a video of it being done sped up. The Age of Empires advertising in times Square as well. But I donât remember many people posting about any of that not even the media.
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I think itâs a matter of scale. With PS it is everywhere at the same time, in different ways.
One platform is more popular than the other, so if course the advertising gets more attention.
I think Sony do put a lot more money into their advertising but thatâs to be expected. Their budget is much larger thanks to larger revenue. After the AB acquisition thatâs likely to change as the combined entities will likely generate around $30bn a year(thatâs an estimate based on AB projecting $12bn for 2023 and Xbox showing around 10% growth in the next couple of years)
I wonder if the Xbox series ends up outselling the 360 which sold like 1.6 million lifetime, with a few AAA Japanese exclusives and better 3rd party support I think they can do it but they need to fund a game from Fromsoft and also work with Platinum again or acquire them if itâs possible.
i think they can more than double the current xbox series sales by the end of he year.
With the current trajectory, they wonât. Xbox 360 had actual content for the region, Series consoles do not until now.
Yes i agree. but now they have Gamepass, Bethesda, ATVI, etc. i think they can.
a lot has changed since the days of the 360. weâll see. 
That stuff will help sales in Japan (as it already has) but nowhere near to the extent of surpassing the 360. Western games are not all that big there⊠Last week in Japan, Horizon Forbidden West and Touken Ranbu Musou released, Touken Ranbu sold more.
360 sold as well âas it didâ (itâs sales are still poor when compared to competitor consoles) because it carved a niche for itself as an otaku box, with games like Idolm@ster (one of the highest selling 360 games in Japan), exclusive JRPGs, TONS of exclusive visual novels including really âhigh profileâ stuff like Steins;Gate, becoming the home of shmup titles with again âhigh profileâ stuff like CAVEâs games exclusively, and then being able to impressively keep up with getting many of the JP multiplats PS3 was getting (Series still has a LOT to do here).
Series Japanese exclusives still stand at⊠0? As of this post (unless thereâs something seriously under the radar I missed). Even Xbox One had a small couple by now in D4 and Crimson Dragon, and at least the announcement of Scalebound.
I predict perhaps 400k sales, maybe 500k.
Weâre past MS caring about the actual console sales in the region anyway. When they advertised Game Pass during Tokyo Game Show they did it using Xcloud and made sure to say âYou do not need an Xbox console to enjoy Game Pass.â, And when they do the Game Pass promos with Hololive they use PC Game Pass.
So IMO and probably to Microsoft too, getting good amounts of GP subs in Japan is much more important than selling a bunch of consoles there. To do this though, Game Pass still needs a lot of JP content, and that also includes stuff you canât get anywhere else (so I mean Xbox exclusive)
My main issue with Xcloud and Japan though, is that games leave Game Pass and thus leave Xcloud. A good amount of JP games left Game Pass this month alone and nothing replaced that hole right away.
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Consoles in general are a niche âOtakuâ thing in Japan. Itâs kinda looked down upon to be playing video games at home rather than doing something productive, well at least the âimageâ of it anyway. That is where the Switch and mobile comes in since it is something you own to play on public transportation or for productivity in the case of the phone wink wink. Essentially you need an excuse like Wii and Kinect âItâs for exercise!â to help sell to the casual crowd.
I think Xbox has a chance at a 1 million sales assuming console stocks return to normal and if MS does buy a significant Japanese developer/publisher. Honestly all it would take is one hit game to really take off there like that rumored Monster Hunter-like game.
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If they buy Sega, I can see it happening. Itâs impressive that the demand is this high with no real Japanese games.
I wonder how how many units they would be able to sell weekly right now because the demand seems pretty high for an Xbox console currently but they are only selling between 3K to 6K depending on how many units they are able to send, maybe itâs wishful thinking but I think they will be closer to the 360 than the original Xbox at this rate.