Microsoft needs a comprehensive Japan strategy. Now is the time to strike. Suggest your strategies

xbox sold 6k consoles this week in japan, which is very good for them. :smiley:

They need to get japan studios (not editors, studios).

Not for the Japan market in the first place, but for the europeen market (I am french and japonese game have a very strong impact here, that why we are 3 for 1 on Playstation/Xbox sales).

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I saw this on my twitter feed and thought it was worth posting. Atelier Sophie 2 producer Junzo Hosoi on being asked about Gust games coming to Xbox: Atelier Sophie 2 Interview: Story, Combat, Atelier Ryza 3, Spotify, & More

On the possibility of Gust and Atelier games ever coming to Xbox

Before concluding the interview, I wanted to see if he could comment on the possibility of Gust games hitting Xbox platforms. As someone who owns and plays on every platform, it would be great if Xbox-only players could sample the amazing Atelier series.

“If we received enough requests from fans we may be able to make that a reality,” he says.

I feel like they said something similar when Fairy Tail was coming out but it’s good people are still asking them it.

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“If enough people ask” ,Translation : If Phil cuts us a big enough check to port it, sure!

I have no idea how big Japanese gaming market really is.

Is it worth putting billions in to get decent share in that market?

Any stats how much it is compared to Europe and NA?

i don’t think you need o invest billions to get a decent footprint in the the japanese dev space. in fact, i think xbox would be best served by purchasing a few mid sized devs that can do AAA and smaller sized games instead of flat out purchasing a japanese publisher for billions of dollars.

I don’t think it’s so much the Japanese gaming market itself - I mean I’m sure Microsoft wants to do well in every market but hell even Sony isn’t doing so hot in the japanese gaming market the whole thing is shifting away from the traditional home console. It’s more the popularity of Japanese games around the rest of the world - and getting into that market means more access to these games.

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Is the strategy of getting COD on Switch to tap more into this market?

Yeah I doubt it happens without MS involvement. Half that article is “We’ll do X if there’s enough requests!” Sounds to me like they don’t have the budget for a lot of this stuff (maybe including Xbox ports).

It’s the next biggest market behind USA.

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But UK sale…

But seriously, it’s still relevant over there. Just that Nintendo is eating them like Chomp Chomp.

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Yup China is pretty big and they don’t exactly want games like Halo.

Square Enix would probably be the biggest get as they are most Japanese friendly.

Capcom is more global appeal.

Sega is a mix of both.

I don’t know how MS plans on doing it be in order to appeal to the largest group their going to need eastern content. Wow is pretty big in. China but still.

I think Capcom fills more gaps for the Xbox portfolio and also sells very well

In 2021 Capcom had the #1, #20 and #23 top selling games in a list mainly full of Nintendo.

Capcom would be a strong move, especially securing Street Fighter as a franchise after losing it last generation quickly secured the PS4 as the console of choice for fighting games and locked Xbox one out - but I half think Microsoft pushing an external team (Certain Affinity) to make a Monster Hunter clone might suggest they already know Capcom isn’t happening. Plus, while it doesn’t benefit gamepass they do get most Capcom games as is. Square Enix or Sega come with the advantage of bringing franchises that Xbox doesn’t have to the console, such as Persona from Sega or Final Fantasy from Square Enix (which Sony seems to have locked Microsoft out of for the near future).

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At this point I think any Japanese publisher will be promising for Xbox, Street Fighter and Resident Evil would however be fantastic additions and fill their fighter and horror void too!

I’m not sure if the certain affinity rumour does allude to that, at this stage we don’t know who pitched the idea - CA or Xbox.

Ah the horror franchise void is a good point. Also now that you say that I think it was reported that Microsoft was looking for external teams to work on a co-op game and Certain Affinity was working on a Monster Hunter style game with co-op - so they made a deal. So that means CA wanted to make the Monster Hunter and that makes my logic on Capcom less likely.

I think Grubb said that Xbox went looking cuz the genre is popular and they wouldnt be able to get Monster Hunter Day 1 on Game Pass. CA might have already been working on it though.

Also Xbox has Tango so horror void is filled

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I think Blizzard will be their golden goose, especially if they can land a new MMO hit.

Most of the popular games in China are 10-15+ years old, CrossfireX was clearly an attempt at this which clearly didn’t land as expected.

Resident Evil releases annually which would be much better for a subscription service, has more brand recognition and sales substantially better than The Evil Within.

Interested to see how Ghostwire Tokyo turns out though.

Is RE really annual? I don’t pay too much attention to it.

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