Microsoft will do something big in Japan. I just don’t see Satya being content with just a purchase of a small studio there. Especially if Sony is acquiring a publisher there. I just don’t see Microsoft ignoring that move.
Game Pass, cloud, Day 1 releases. The more Microsoft buys, the better for me. “Consumer friendly acquisitions”
I keep seeing all these doom and gloom posts basically stating if Sony buy Square Enix then Xbox is doomed in Japan.
So let’s look at the biggest Japanese games and who they are owned by:
Disclaimer: I have removed Nintendo and Minecraft from here (Nintendo dominates it all).
Square Enix
Final Fantasy
NieR / Drakengard
SaGa
Xenogears
Chrono
Star Ocean
Capcom
Monster Hunter
Dragon’s Dogma
Mega Man
Breath of Fire
Resident Evil
Devil May Cry
Street Fighter
Konami
Castlevania
Metal Gear Solid
Momotaro Dentetsu
eBaseball Pro Yakyu
Suikoden
Yu-Gi-Oh
SEGA
Persona
Bayonetta
Yakuza
Sakura Wars
Phantasy Star
Valkyria Chronicles
Sonic
Shin Megami Tensei
Puyo Puyo
Armor Project
Dragon Quest
Bandai Namco
Dragon Ball
Super Robot Wars
Xenosaga
Digimon
Tekken
Dead or Alive
Tales of Berseria/Arise
Dark Souls
Level 5
Yo-Kai Watch
Inazuma Eleven
Nihon Falcon
The Legend of Heroes
Trails
Ys
Koei Tecmo
Nioh
Atelier
Samurai Warriors
Nippon
Disgaea
Kadokawa
Danganronpa (Spike Chunsoft)
Elden Ring? (Fromsoftware)
I think Xbox will be just fine if Sony were to purchase SE, although IMO it’s still unlikely.
A Xbox acquisition of SEGA/Capcom still makes the most sense to me.
That’s even if Xbox want to acquire in Japan, I suspect they will just go after another big western publisher instead.
Square Enix by itself is basically a Final Fantasy publisher (KH is a license mess, DQ is not own by Square Enix). They own huge MMORPG which FF14. They make a lot of junk and JRPGs though. They are kinda Activision (without Blizzard) of Japan. FF = COD (of course in much lower scale and influence).
Both of them would be neat, but unless Sega Sammy sells their division (don’t see it happening in the nearest future) I don’t see Sega happening. Sega + Capcom would solve Microsoft problems in Japan.
Xbox won’t buy a Japanese publisher for their Japanese impact. They’ll buy them for their impact on other areas of the world. That’s why Capcom and Sega make the most sense. They have a big impact on Europe and other areas of the world where Xbox can grow more than in Japan where they’ll never be #1.
I think if Xbox grow their market share to equal (or being optimistic better) PS than developers will have no option but to release their games on Xbox too.
At the end of the day game studios are businesses and they aren’t simply going to ignore a massive audience base because they are an American company.
Moves like ABK will do that even though they aren’t a Japanese publisher.
Its still unclear who owns Elden Ring, but Bandai is already teasing sequels and even the potential for transmedia developments, so, at the very least they are in a partnership of some sort. Or From just really likes Bandai Namco lol.
Won’t help much. Just like with Bethesda and ABK - instead of buying single studio there and there or growing Obsidian and Inxile - they went after the publishers. The dynamics in Japan are not different.
If Microsoft just sold the consoles - they would be fine. But for the subscription service - they need a lot and at once.
I would like to see Microsoft get a Japanese publisher such as Capcom or Sega but I don’t think they would be able to until they establish themselves more in Japan. That’s why individual studios or hiring developers for Tango Gameworks would be a good start to grow in the meantime.
Why not? Acquisition is the easiest way to establish yourself there.
Compare the possibility of COD exclusivity to any first party shooter that Microsoft can produce…How seriously does it change the dynamics between the consoles and the market presence.