Man, no. Just please God, no! Screw what Sony is doing. If Sony games are your jam, get with Sony about that. Let Microsoft keep doing what their doing without trying to ape Sony.
Can you imagine the fallout if Microsoft were to try and do what Sony is doing? 10:1 the game would be torn to shreds by the gaming public and Microsoft would essentially be admitting defeat as the whole discussion would be, "Microsoft tried to mimic Sony and failed ". That stain would remain for as long as Microsoft is a major player in the game. They’d never be able to move past it. The gaming public wouldn’t allow it.
No, MS. NEVER try to ape Sony. Do what you do best and master that. Its better to forge new roads than follow someone else’s.