This is what I would do if I were Ubisoft, they need a long-term strategy:
1 - Make For Honor F2P.
2 - Make The Division 2 F2P.
3 - Make Rainbow Six Siege F2P.
4 - Make AAA games like Assassin’s Creed and Watch Dogs much shorter and with less content and bloat, save money that way.
5 - Reboot Watch Dogs with a focus on narrative and simulation (like GTA), and with a preset character, call the new game simply Watch Dogs: Random Subtitle.
6 - Support Game Pass and all subscription services more: there is no reason for games that are worth 5 or 10 dollars nowadays not to be on Game Pass, those games are not going to make them any more money outside of subscription services. I’m talking about games like Splinter Cell Blacklist, Rayman Origins, Rayman Legends, Steep, The Crew, The Crew 2, Far Cry 4, Watch Dogs 2 and many more, games from 2012 to 2018. Microsoft would pay to have those on Game Pass. Other subscription services would too. The individual market value of those games is already minimal.
7 - Cancel Skull and Bones, that genre is completely dominated by Sea of Thieves and that game will flop.
8 - Cancel Rainbow Six Quarantine and simply add all that content to Siege. Siege could become the next CSGO but it needs to become a long-term platform, all resources need to go to making new content for it. They should not split their time, employees, studios and resources into two games that are so similar, it’s dumb. Quarantine could actually slow down Siege’s growth.
9 - Continue supporting new platforms like Stadia and Luna because Google and Amazon are surely paying big checks.
10 - Launch Ubisoft+ on consoles and make a new lower tier service called Ubisoft+ Lite or Ubisoft+ Mini - which only includes games that are +2 years old, something similar to EA Play’s vault, no new games at launch - that is included with Xbox Game Pass Ultimate or maybe even a new Game Pass tier that is more expensive that Ultimate - like 20 or 25 dollars a month - and includes both that service and EA Play.
11 - Cancel Hyper Scape.
12 - Have more time between your games, it’s dumb to launch Watch Dogs Legion, Immortals and Valhalla in the spam of around only 15 days. Those three games are similar and appeal to the same people - fans of open world games - , they won’t have time and money to get all those three games in such a short amount of time and they will buy only one (which is why Valhalla is being very succesful while Immortals and Legion both underperformed). Don’t have a new IP like Immortals launch in December. Watch Dogs Legion should have launched in March of 2021. Immortals should have launched in April of 2021.
13 - Intercalate your Far Cry, Assassin’s Creed and Star Wars games. For example:
2024: Star Wars 2025: Assassin’s Creed 2026: Far Cry 2027: Star Wars 2028: Assassin’s Creed 2029: Far Cry
Similar to how Activision and their three COD studios operate. Don’t make people tired of your big AAA games.
14 - Have Ubisoft+ outside of Steam but release your games on Steam - like Microsoft has Game Pass for PC outside of Steam but still launches their games on Steam - once the EGS deal comes to an end.
15 - Cancel The Crew as a franchise.
16 - Support Switch more. There are a ton of games the Switch can run - with a bit of optimization, they should hire Saber Interactive for that - that can get ported to that console: Far Cry 3, Far Cry 4, Far Cry 5, AC Syndicate, AC Unity, AC Origins, AC Odyssey, AC Valhalla, Watch Dogs, Watch Dogs 2, Watch Dogs Legion, Splinter Cell Conviction, Splinter Cell Blacklist, Rayman Origins, Rayman Legends, Far Cry 2, Far Cry New Dawn…
17 - Have the people and the studios that were working on Hyper Scape, Skull and Bones, The Crew and other stuff - that I would cancel, as I said - develop smaller and cheaper AA games with AAA production values, games with a narrative focus that are 10 or 12 hours long and don’t have any bloat. Take a note or two from games like A Plague Tale: Innocence and make new AA/AAA IPs similar to something like that in terms of scope. Those games are cheaper to make than stuff like AC or FC.
18 - Riders Republic has potential but it’ll flop like Steep if it costs 70 dollars, sell it for 40 dollars. It’s a new IP that doesn’t have an established community and it’s an extreme sports game, you can’t have high expecatations for it at a 70 dollar pricepoint. Make sure it launches on Switch on day one. Launch it in early September - before FIFA comes out - or late August of 2021.
19 - Make a full remake of the fist Far Cry game, like the Resident Evil remakes Capcom is making now. Make full remakes of older games like the old 3D Rayman games - they could make a remake collection of the original trilogy like Activision did with Crash N’Sane Trilogy - , old Prince of Persia games, etc.
20 - Change the logo of the company- yes, I know they changed it in 2017 - to reflect their new business philosophy and their new way of making games.
Ubisoft is getting stale and they need to take advantage of platforms and services they don’t fully support yet - Steam, Switch, Game Pass - . They also need to make new kinds of games - AAA games with less bloat and less content, smaller and shorter AA games with AAA production values, F2P games, remakes, Switch ports - while they should also drop games that are clearly going to flop like Hyper Scape.