Netflix has Tudum, DC has the DC Fandome, Disney has Disney+ Day and Xbox has the Xbox Summer Showcase.
The other companies mentioned above also produce a hell of a lot more content annually than any gaming company does and it seems to work for them.
And it’s not like Xbox also doesn’t have QuakeCon, MineCon, soon to be BlizzCon along with Gamescom, TGS, the VGAs and their own XO event’s.
Once all of the studios start to get into a position where they have a regular release of games they can then start to have a more regular foucs on specific titles. Almost like that recent hire for a head of broadcast and events is like forward planning for what’s to come…