If we’re talking about what Xbox should do better (& to be honest I no longer care enough to even trouble myself with any sort of in-depth analysis, i.e. I’m quite happy with my Xbox right now so that’s good enough for me), I’ll say just take a look at the top sellers on PlayStation, look at what Xbox was originally successful at (& what made it popular) & draw some conclusions.
Xbox needs more shooters, more multiplayer hits & bigger pop culture impact (footprint?) on the industry at large.
I’m on the French PS Store right now looking at the top games in the country: EA Sports FC 24, Fortnite, Call of Duty, Helldivers 2, GTA 5 (lol!), Rainbow Six Siege, Genshin Impact, UFC 5, NBA 2K24 & Apex Legends.
Point being: Hellblade 2, Indiana Jones & Avowed will make absolutely zero impact on anything. Starfield was not it either. Even if it had gotten a 90+ metacritic average, it still wouldn’t have made a single dent on the market here. Fable? Hell no. No one cares. It’ll (at best) sell a few million & be a critical hit, just like the originals. But it won’t shift more Xboxes.
That’s why MS bought Call of Duty. But they need to do better with Halo (Infinite was an interesting GAAS idea but the actual execution wasn’t quite done properly) & they need to do better with the GAAS fans & shooter crowd.
I always felt like the leadership was (to their credit) very open to new types of experiences & diversifying the portfolio of Xbox games… but most of these games over the past ten years simply don’t resonate with the people who engage with the aforementioned most popular titles on PlayStation.
And some of the people playing those games probably had a 360 back in the day as well, no doubt.
There’s also too much said about PlayStation’s vaunted exclusives. They don’t matter either. I mean FF7 Rebirth if flopping right now but PS5 sales remain strong. Go figure.