11 years ago is a very long time, for example in EU nobody in the grand scheme cares about physical (pc market is very big) and Xbox is stumbling because of bad localisation, marketing and consumer awareness, not because physical discs nobody buy anyway.
I think losing more and more EU shares is the worst thing of this gen and Phil’s tenure overall at Xbox, expecially considering he was head of Xbox EU a long time ago and he knows the market. It also reinforces the anti-US centric sentiment very present in people there, they rightly think to be second class citizens and Xbox never fully addressed the issue.
I’m nobody and I certainly know less than mega-paid Xbox analysts, but I’d want to see a couple years of Xbox 360 levels of marketing and strategy (i.e. more cutthroat exclusivity deals) and then compare the results with the current strategy. Imo it would boost hardware revenue for starters and software growth would be even bigger than now, but they don’t it because it would rise the costs and god forbid a couple of quarters with less operting income to build a better foundation.
The day when Xbox announces +100% revenue, there will still be european gamers online pointing that hardware is only up 99% and that Phil Spencer must resign ASAP.
Try being an asian Xbox gamer, that’s Titanic third class for you.
That’s also the fanbase sentiment outside NA or the larger anglosphere at best, I think some US gamers delegitimize the argument because they don’t get the issue.
I don’t like to be around OtherEra forums, but I can definitely believe the laughable other console fanboy dilution. Imagine as a gamer, you could just be happy gaming companies are doing well, supporting future investment in our hobby/entertainment.
Sony’s own CEO said that they expect lower console revenue yoy for the PS5, but the fanboys can’t acknowledge that. Sony also had lower net profit, which is the most important metric for a healthy company. MS and Xbox are breaking records on that at the same time.
Sony Q3 '24 Earnins call should be Feb. 14th, let’s see the difference of opinion.
I’m in my American bubble obviously, but Xbox marketing was good over here for the holidays. Xbox items were all over Black Friday Walmart. Target had tons of Xbox marketing. I even bought a bedroom Xbox Series X because Target had it for $350 and I could use my red card discount to bring it down another 5%. One of the Call of Duty gamers I know from dropping my kid off at school just told me he’s switching to Xbox once COD becomes part of Gamepass. I told him MLB the Show is also coming to gamepass but he only seemed to care about Call of Duty. Patience everybody. I think the plan is basically to retake America then make broader attempts at the rest of the world
