Looking at my wording, I realized that’s the take. My mistake. I meant it like last time, there were 4 studios shutdown. Today, we have new one. Nothing like “We killed 4 to birth one.” My apology.
That said while it was under construction for a while or not, the acknowledgment means gaming gained one and number don’t lie.
They have essentially three distinct publishing arms. Xbox Game Studios, Bethesda, and Activision Blizzard. even with AB they are really two publishers and not just one. Each publisher has their own studios and those studios have their own internal targets/budgets to hit. It’s easy to look at it as “one” but the realities of business dictate that every dev has to operate like their own company and not lose money.
Please, stop being rational, it doesn’t fit the negative narrative around Xbox!
Switch is 141+ at least 50 from the PS and 25 from Xbox and counting those Numbers are wrong. It is growing not as fast as mobile and that can be a problem on itself but I also remember when Xbox strategy was to give us TVs and other devices to Run xcloud such as a stick, they scrap it all for multiplatform, it is their strategy although they couldnt even follow their vision because of ABK, lets see if it pays up.
Mate, when people talk about growth, the switch ‘may’ outsell the PS2 in its total lifetime ‘might’ happen; that is not what companies talk about when they want growth. We are talking about a period of 24 years.
There is a reason everyone talks about MAU’s now, I’m not sure why this is such a weird sticking point like Sony, MS are all lying to us saying the industry has contracted on hardware but their are other avenues to persue.
I was recently wondering how many copies of HFR sold on the PS5. And then I thought to myself, “I honestly haven’t seen much advertising for it”. I wouldn’t be surprised if it struggled in part due to marketing.
At the same time I do think the console gaming industry, led by the PS5, isn’t interested in unique games anymore. You’ll find people most interested in unique games to be on the Xbox, PC, and Switch. If HFR was available on the Switch (likely not due to hardware constraints, would have been a great Switch 2 launch title) I do think there would have been a lot of excitement for it.
I think as fans of competition and of what Xbox offers, much of our disappointment should be focused on MS preferring short term numbers over long term brand building and profitability, but I do think failures in marketing and growth with PC Game Pass need to be identified as deficiencies in their Xbox business.
I saw four Hellblade 2 commercials last night…
… on the RiffTrax channel on PlutoTV. I thought it was odd, but hey, the RiffTrax fans sure know about Hellblade 2 now.
That’s awesome 
.
I can’t say I ever watched either of those but atleast some are now seeing commercials.
Nice!
I still haven’t seen a single ad. I asked my nephews who use shit I don’t like TikTok, but nothing.
Good to see, Glad the game will continue to be playable in perpetuity.
That’s cool 
I used to be really into Rifftrax back in college. My screen name on the forum was “Minnesota”, I even contributed some jokes for the Batman and Robin Rifftrax. Good times 
I agree with Phils words move stock markets, but the same can be said for Sarah Bond shes going to be the person that’s going to be Phil’s successor, there silence or dodging certain questions can also influence a stock market, it’s a bad timing with these studio closures, your building hype around for showcase that should be one for ages but it’s tainted because of studio closures.
Gamers and the industry are so fickle, it’s already last weeks news.
It’s not even fickle, it’s just a hobby so it can’t dominate your mind for that long because real life shit gets in the way and means so much more.
Said for years that everything surrounding gaming other than the developers and companies that own platforms is nothing other than amateur
The media are just jumped up fans with a platform, YouTuber/influencers are exactly the same.
Nothing about it is professional.
Fair play to Xbox Era at the least they have a stance not to use click bait thumbnails and titles of videos
But 99% of it is just total childish bollocks
As of now Phil himself has said he is accountable to the investors. He’s part of Microsoft’s executive team now. Sarah was scheduled to have a tech talk I think because of the open AI interview and maybe they wanted to see how she would handle things as well. I doubt any of them will be talking much anymore. They have given too much access to the community and that has only resulted in the outrage of the community. On a note though I do wish Tango had pitched something ambitious and certain to be a banger. If they had suggested working on an anime Fallout or COD game for example. Pitching a sequel to a passion project that didn’t move the needle would have been hard to greenlit. I do wonder though if the studio will just get absorbed into Xbox Japan.
It’s a shame really. There’s no difference between media and fanboys. In an industry where only a handful like Jason Schrier are the only ones doing real investigative interviews. You can’t even get informative articles from the media. Honestly I think the best media are the proper news media that you watch since they understand the business much better and they only seem to have segments for gaming once in a while. Like someones said you don’t see CEOs of this gaming companies going to IGN rather they go to Bloomberg. CNBC, CNN and the like.
I hear what you’re saying about an anime Fallout. It would stick with their Japanese style and sell well because of the Fallout name.
I know it is a different genre, but Borderlands sells as well as it does in part, because people want a different art style for their games.
If you believe rumors, there will be a remake of Horizon: Zero Dawn in Lego format and so if you can do that, why not an anime Fallout or an Elder Scrolls?
That’s two rumors, there’s a remake and there’s a Lego title