Microsoft-Activision-Blizzard Discussion Thread (Part 1)

Maybe you should reread again.

Casuals jumped from 360 to PS4 because of timed exclusive maps/modes/DLC. But during those first 2 years Xbox had those marketing rights to COD, the biggest game, and was still outsold 2 to 1.

PS4 had a weak first year as well barely any games. Xbox One had the better lineup. And had the marketing rights to the big guns. So how do you explain the casuals jumping ship for those timed exclusive maps/modes/DLC when Xbox was the one who had them during those first 2 years ? Fact is people jumped ship because of the horrible Xbox One launch. It wasn’t Sony, it was MS who shot themselves in the foot and the reason why many casuals jumped ship. I know, because all my casual friends were talking about that presentation and that they’re going to jump ship because of it. Even my friends who weren’t into gaming talked about that awful presentation. It soured a lot of my casual friends so much so they jumped ship from the get go. And as I mentioned before, Xbox HAD THE MARKETING RIGHTS TO COD during the first 2 years of its launch, and still got outsold 2 to 1.

I’m not going back and forth on this. I know you’re ok with that but I’m not. I just wanted to expand on it with facts one final time before I leave it at that.

I don’t know wether COD will be released on PS5 or not. But if you really want the COD only audience to jump ship to your ecosystem, you make it exclusive and you’ll have most of them back. If it’s day and date on the PS5, Xbox will still make a lot of money, but those people will continue to play on their PS5. Period. I know this, because I am friends with those people.

1 Like

I suppose it also applies to the development tools too.

From what I understand there were some specific issues with the GDK/GDKX this gen. Having some of the most talented devs in the world help develop and improve their GDK will surely be very beneficial.

1 Like

The PS4 launch lineup was garbage in comparison to the Xbox One. PS4 didn’t have anything going for it in terms of games until 4 years into it.

1 Like

…not during the first year it wasn’t. If you think marketing deals don’t pull in casual audiences, ya might clue Sony and MS in on this revelation as both spends hundreds of millions of dollars betting against you here.

I dunno details for sure, but my guess is that when the pandemic hit maybe MS felt they had to re-prioritize their dev kit sw to shift away from next gen tech features and more towards cross plat development within their ecosystem. I’d imagine that would be a smart move as devs had to suddenly shift to remote work. As a result, they woulda pushed ahead with GDK instead of their original plan to keep XDK for launch titles. That meant their GDK focus had to prioritize the cross plat elements moreso than next gen feature tools.

The tech MS has on hand is incredible either way. Their R&D teams are some of the best out there for ML, which will be huge in the coming yrs, and they own Havok and have cloud compute expertise on top of Orion, plus engine tech like idTech and now the CoD engine and forza’s engine tech and some of the top teams for UE too. It’s wild.

1 Like

Is ML Machine Learning? If so, how exactly would ML benefit Xbox Series X|S? I’ve never seen it explained but I know they have a dedicated block for it in the APU. And does Sony have ML btw?

Thank you.

NVIDIA uses ML for DLSS, their AI based upscaling. If you’re familiar with that. Means you could render at lower res (and thus use less resources) and upscale using AI to a “near” native higher res image.

I don’t believe that Playstation has the same hardware in it.

2 Likes

nVidia calls them Tensor Cores, correct? Or is that something different entirely? I left the PC scene to Xbox for good in 2017 so my last GPU was a 1080 Ti which was before Tensor and all that. If PS doesn’t have ML, that could be a possible detriment in the future.

I still remember Xbox’s tweet about the only console having full RDNA 2 which is why the GDK needed more time since Microsoft was waiting for that final piece.

Interesting stuff.

1 Like

yeah but unless there’s some truly magical breakthrough the XSX/S doesn’t have the capability of meaningful AI Upscaling like an RTX GPU does, even if there is ML acceleration within its APU.

MS own Blizzard. Nearly three weeks later, its incredible this happened

9 Likes

We know the have ML super res working internally both on the frame buffers and on individual textures at runtime. You don’t need TC’s to do ML super res, ya just need good integer compute which X|S had added to them specifically for ML inference tasks, including super res. It isn’t magic.

Yeah machine learning. Sony has no ML inference acceleration hw, no. They can do ML but it wouldn’t be accelerated and for some tasks like super res, not being accelerated basically defeats the entire purpose of using it for that. That said, there are other tasks for ML too like better anims, physics, systems simulation, enemy/npc AI, even question generation stuff.

1 Like

That was not including Xbox’s holiday sales at all for 2014. Xbox was at 10 mil thru October 2014 vs PS4 hitting 20 mil end of December 2014. So no, you’re still wrong.

And again, if your position is that marketing deals, exclusive DLC and whatnot don’t affect casuals (who weren’t even buying consoles outta the gate last gen btw) then I’ve got a bridge to sell ya. Evidently companies spending hundreds of millions of dollars are mistaken and only you understand the truth. Or something.

I suggest you take a look at the Intel approach, XeSS. It works with both their custom hardware (like Tensor cores) and DP4a (which I believe is or is like what RDNA2 has)

2 Likes

I understand that these solutions can work without Tensor Cores or custom hardware to offload the tasks, but the question is how effective is it. Because if you have to sacrifice X% of compute power or Y ms of frametimes because you don’t have the offloading to handle it, where does that leave the rest of the rasterization/RT performance? Seems like it may be a trade-off that may not be as effective as typical TAA / TSR / CB solutions, ya feel? I think we just need to see how Death Stranding turns out when Intel’s Arc launches

1 Like

If their ML option didn’t offer something notably beyond CBR solns, for instance, they would not have added it.

If the current quality is maintained then they failed, because CoD is currently dog shit.

Not necessarily, as it has been mentioned that ML goes beyond graphics upscaling and can be beneficial in other areas. A less graphically intensive game that pushes AI boundaries or animation blending, etc. I just don’t think you’ll be seeing a Gears 6 game looking hella good running something like XeSS to gain framerate while maintaining IQ, more than a traditional solution, on these consoles.

The possibilities. :drooling_face: :drooling_face: :drooling_face: :drooling_face: :drooling_face: :drooling_face:

1 Like

I genuinely cannot recall how many times I’ve talked to people about a game, for them to think it was exclusive one way or the other, because of a marketing deal. It’s been many times.

1 Like