On the latest episode of IGN’s Next-Gen Console Watch 2020 they show reader interest in the Xbox Series X before and after the Bethesda news. These polls get a lot of traffic compared to twitter polls. What is more interesting than the gains on Series X is how many more are interested in owning both now.
It seems like Xbox is getting a lot of media attention right now as well. They’re sending out consoles for preview rather early. Sony has been quiet by comparison and have had a few stumbles as of late…
Don’t care how much people want to downplay this acquisition, but Bethesda is a big deal. I know Fallout 76 and other games didn’t perform that well, but their mainline IPs are some of the biggest in the industry. I don’t think console gamers want to miss out on any mainline Fallout or Elder scrolls, and I feel Starfield will be just as big. Plus icing on the cake is the other studios Zenimax owns, and I haven’t even mentioned gamepass yet.
Xbox becoming true home for shooters and western RPGs for consoles is going to be massive for how many join ecosystem this gen
The only thing keeping the needle from moving more is the fact that we’re likely still a few years out from the next Elder Scrolls or Fallout game. If one of those was on the horizon for next year, there would be a watershed.
There’s a reason why deals like this happen maybe once every 20 years, It is extremely hard to acquire something of this magnitude in gaming. If it was that easy, MS and Sony would have bought all these publishers in the last decade.
We won’t see another acquisition of this size for years. I am still shocked Xbox now owns Doom, Quake, Wolfenstein, Fallout, Elder Scrolls, Skyrim, Dishonored, The Evil Within, Prey. I bet Ghostwire will be another great franchise in the making and Starfield is going to be a massive game.
in swift move, Xbox now has the best first part line up in the industry.
If this sentiment translates to purchases, specially for 2 year on, then xbox would be in great position. Also, generally a subscription service like Gamepass tend to have a lot of stickiness, people don’t unsubscribe that often once subscribed. This just emphasizes the importance of Gamepass, and provide both a lower end console for price sensitive customer and also the top performing console for core gamers.
How come Xbox doesn’t advertise on TV? I’ve been watching playoffs baseball every day now and I see a like 2 PlayStation ads like 5 times an hour, I can’t remember the last time I saw an Xbox ad on TV at all, feels like it’s been years, I thought MS would turn it up with a new gen coming.
lol because TV advertising is the least effective method to spend advertising dollars on. Targeted ads online, YouTube reviewers, online media is MUCH more effective. For what its worth though, Cyberpunk was advertising during the NBA finals with Series X|S featured.
They’re also spending marketing dollars on real world campaigns like Taco Bell, Cereal boxes, Monster Energy drinks but don’t expect TV ads, that avenue is not the wisest way to spend on reach.
Ah ok didn’t know about the NBA finals ad, that’s good, I understand all of that but I think they should advertise on TV more as well, a few weeks ago there was a PS5 logo all over a soccer finals match on TV (forgot the teams) and those usually have millions watching.