I’m not sure I get it, hasn’t Xbox and Microsoft had partnerships like this and it didn’t do much. Xbox is now official gaming partner for the England football team - Gaming - XboxEra From what I gather different regions will tailor their ads to their audience. You have 1.87billion following the league and less than 3 percent get the PlayStation if any at all. I’m not much of a soccer guy but even when I sometimes watch I never notice these things until someone who is into them does. I think something like the Superbowl works better as many look to those commercials.
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