History of Xbox

i am pretty sure this was launch day


Imagiiine GTA 3 as an exclusive. This would undisputedly have been the best launch line up ever and probably changed the course of Xbox and Playstation significantly. Man what a huge miss.

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Pretty slick. No chance of watching each other’s screens that way. :stuck_out_tongue_winking_eye: Do you know what happened to the kiosks afterwards? Disassembled or sent out to game stores or what?

Possibly. Another version of the timeline is similar to our current one. Meaning, the original Xbox gets the GTA exclusive and becomes a big hit, without having to wait for the 360 to come around for true success. But then the Xbox One comes along with the TV-TV-TV mantra and a $499 price tag, squandering all that goodwill, and thereby sending droves of players to the Playstation 4.

Hard to say if that extra generation’s worth of brand loyalty would’ve prevented the Playstation migration. If probably would’ve lessened it, making last gen a little more even in sales, but I suspect we could very well have ended up more or less where we are now, even with a GTA exclusive. That pivot to all-in entertainment device was an enormous misstep.

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I’m amused by the mere existence of this article, but it fits right in with the topic of this thread:

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For the second day in a row my Google newsfeed is serving me an Xbox history article from the Verge. Makes me wonder if they’ve got a series going…

Anyway, here’s the piece:

Maybe I’ll be back with more tomorrow. :yum:

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I picked up a box of old XBox Magazines from FB marketplace this morning, many of them still sealed. Looking forward to going back in time and seeing the world of XBox in 2003!


Nice! I’ve got a bunch of issues as PDFs, but it’s just not the same thing as reading the real thing. Good stuff.

Was issue #2 among them? It’s my understanding that it’s somewhat rare. The usual suspects (archive.org, retromags.com) don’t have it, and on eBay it’s going for more than most other issues.

edit: Woh! Just checked eBay, and there’s a sealed copy of issue #2 up for $125 right now. No bids, so hard to say how realistic that is, but it does speak to its rarity.

Just wanted to pop in and recommend a Bloomberg article from back in January:


It’s an excellent piece. Although, for anyone who’s watched Power On, there’s a fair bit of repetition, especially early in the article, but there’s enough new stuff that I don’t hesitate to recommend it.

Timeline wise, it’s basically a text version of the first three episodes of the doc. Content wise, there’s several differences. One of which is the inclusion of J Allard and Steve Ballmer, who apparently agreed to be interviewed for this article, but not the documentary. So you actually get to hear a bit from them about the Valentine’s Massacre, which I found interesting. Especially Ballmer’s side of it.

Another interesting difference is you hear a bit more about Microsoft’s early thoughts on acquisitions, like their interest in buying Square and Midway, and also get quotes from developers, like Todd Howard of Bethesda and Itagaki of Tecmo. And there’s a big section about the Bungie acquisition, with quotes from Alex Seropian and others. All good stuff.

Anyway, even if you’re familiar with the story I find it worthwhile.


This is basically a commercial, and a sappy one at that, but it leans heavily into the history of the console, so I feel it belongs here. My favourite part isn’t actually seeing the evolution of the consoles and controllers, but how the TVs are growing ever larger.

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The first TV I bought when I moved out was something like a 32 inch Tube TV in ‘99 that was a two-man project to carry it into the house. It was the biggest tube TV I could buy, it couldn’t afford the projection TVs that ran into the thousands of dollars.

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shoes, the pic is not mine, but i have a pair from launch day, still in the bag, officially i think it was supposed to be part of our daily wear but i set mine aside.


our other daily wear, xbox long sleave, or short sleeve shirts, the shiny xbox jacket,


Here’s another commercial, this one a joint effort between Walmart and Xbox and dates from the Series X|S launch. I include it here for the same reason I posted the above one, it leans heavily into the history of the brand:

Some pretty nice photos of the original Xbox in this piece, and an almost philosophical analysis of the eject button on the original Xbox, and what it symbolises. As well as what its size indicates about its importance on each Xbox from the original to present day.

Also available here: https://archive.is/jRcGx

I already posted this link over in Phil Spencer’s lifetime achievement award thread, but I felt it also fits in here, considering how much of Xbox’s history that profile covers, and what an outsized impact Spencer has had on the brand.

This is kind of fun. I wish the guy was a little more enthusiastic and also that he’d shot some more actual unboxing, but it’s still a neat little time capsule:

John and Audi revisit Indiana Jones and the Emperor’s Tomb, and discuss a little bit in general about the original Xbox and the hidden gems on that console.


Just a little tidbit of history but from a developer point of view, they had a different name for game patches on every generation of Xbox for some reason.

on the original Xbox, patches were an “AU”, Automatic Update.

On Xbox 360, they were a “TU”, or Title Update.

On Xbox One and Series, they’re a “CU”, or Content Update.

It’s entirely officepolitic, but there you go.


As I’m sure most here are aware, Ed Fries was a guest on the latest episode of the Xboxera podcast, and while the whole episode is worthwhile, the most interesting bit for the purposes of this thread is the section where Fries speaks at length about the launch of the original Xbox and the 20th anniversary.

Here’s a direct link to the beginning of that part:

He mentions that leading up to the anniversary he posted a bunch of photos related to Xbox history, and I encourage you to check those out too. I especially like the Xbox keyring and the Blinx clock:

The first photo was posted on October 4th, 2021 and the last one was posted on November 16th, 2021.


Anyone who’s read Opening the Xbox might remember how part of Seamus Blackley’s job was to woo developers, and the various demos that he would use to show off what the Xbox could do.

Well, these are those demos: