They won’t be branded like consoles, they will advertise the capability of it though. MS have deals with both Samsung and LG (in Europe I think it was) so I can see xCloud becoming a big thing on those TVs. In future models, we’ll probably even seen a dedicated Xbox button on the remote, next to the Youtube and Netflix button. Another thing I’ve seen is Samsung advertise Xbox with their new phones. I’ve seen ads with them showing the phone and someone playing with a Xbox controller and xCloud, which is kinda cool.
LG Electronics (LG) and Xbox have entered into an exclusive marketing partnership to highlight the phenomenal gaming experience of the widely-anticipated Xbox Series X console and LG OLED TV in key markets across Europe, Africa, Middle East and Asia-Pacific. 1 LG OLED TV becomes the official TV partner of Microsoft’s new console in these regions with special events held at participating retail locations to provide consumers the opportunity to experience for themselves the sheer exhilaration of gaming on LG’s 2020 OLED TV models and Xbox’s latest console.