Yeah, I was thinking about that earlier. Announcing something real on April 1st. Like, I think it would be fun for some studio with a sense of humour to announce a new game on April 1st, something so out there that most people would just laugh and say “good one!”
Let’s say Double Fine today announced a 3rd person puzzle-platforming game, in which Master Chief and Doom Guy team up on a humourous and non-violent adventure to take down an evil plumber who kidnapped a princess after killing her pet turtle.
No one would believe it. And then throughout the development cycle, they give updates on the game’s progress, but only on April 1st. And as it progresses, they’ll release more and more polished trailers and gameplay footage, but always on April 1st. People would start looking forward to what crazy new stuff will go down in this year’s Double Fine April Fool’s trailer.
And then when it’s ready, they shadow drop it on April 1st by ending that year’s trailer with “Available Now. Only on Xbox.”
People would go nuts.
Unfortunately I don’t think something like that could ever happen. There’s too much money at stake. But it would be fun.