I’ll place this here too
Brad Sams has a new video out, covering exclusivity. He shows this quote by Phil from Bloomberg. We’ve seen this one before, right? I’m surprised what Brad says.
“I’ll just say to players out there who are playing Activision Blizzard games on Sony’s platform: It’s not our intent to pull communities away from that platform and we remain committed to that.”
Brad says:
That should not come as any surprise. Keep in mind they are paying nearly 70b dollars , they have to make money to justify that expenditure, they can’t just spend that and then clam it all up inside of Xbox, that’s not going to fly and MS has to make money.
Second of all, MS is in the business of making games, yes they sell consoles and yes they do other things but most importantly they want their gamers playing games and they don’t really care what platform. Yes they want everybody on Xbox, yes they want everybody on Game Pass, but for the time being as MS continues its narrative of trying to become the Netflix of gaming they have to make sure that they are keeping and maintaining a good relationship with gamers and that means not pulling every single title off of PS.
Now there will absolutely be exclusives that are going to bring you know, push people towards the Xbox narrative but I can’t see them taking CoD away because that title brings in at least a billion dollars every fall and that would be a huge hit to the value of the brand every single year. Also keep in mind MS has done a pretty good job of bringing its own games to other platforms, look at Minecraft as a perfect example. We see it all over the place, MS is going to continue that narrative. Keep in mind that the end focus is to get people into Game Pass, not necessarily to buy an Xbox console.
He does expect, obviously that timed exclusive stuff for the game will be theirs or parity.
Part 2 of what Brad Sams says
It’s kind of crazy to say this but MS already has a pilot program in place that kind of shows how to do these mega acquisitions. It’s crazy to say this but MS’s Bethesda acquisition was around seven and half billion dollars which is roughly a tenth of the AB deal, has been a pilot program for MS’s mega acquisitions, they were able to acquire Bethesda, bring the assets in house and launch multiple quad A games.
So when they go acquire AB we can look at what they’ve done with Bethesda as a blueprint if you’re wondering how MS is going to play this deal out. It’s a really important point for them to make sure that they continue to keep a broad approach to the titles because they want to become the Netflix of gaming.
He says more after this, but this was about exclusivity. Video is here
?
