The objective was always to put Microsoft Gaming as a lucrative branch for MS, allowing to fund Xbox without fear.
Still, I will be impressed when it will be proved that MS+ABK earns more than the sum of both taken separately. It will show some sinergy and some positive trend. As for now, I find a bit artificial to sum up both when they have been separated for 3/4 of this year.
That’s doing a lot of disregarding of the Xbox leadership and the turnaround we’ve seen; I think it’s smarter to lay that at Phil and Co.’s feet and not assume that the only reason they have been growing as they have is because they’re behind Sony in revenue.
Yeah, the PS5 is still selling like hotcakes, so it’s not like they have to make massive purchases. I’m sure Sony fans don’t like to hear it, but I can only see them making purchases of GAAS producers to increase their profits whilst their own efforts in that area are floundering.
People like pointing out that they could make a massive purchase with their cash reserves, but it isn’t that easy. Due to the fact Sony is also an insurance company and a bank, they need to have a large amount of cash on hands at all times. That’s why massive cash purchases are unrealistic and also the reason they are open to mergers, which realistically big publishers won’t find attractive in the current climate of massive payouts.