I saw someone from india say that PC components and laptops are ridiculously expensive at the moment, so it seems like that could be a great opportunity for xbox.
I would really like to see xbox establish brand teams I guess you would call them, in the larger markets around the world. It would do wonders in my opinion if xbox had an Indian equivelant of Major Nelson, and a specific social media team for India, game pass deals that are made for the indian audience specifically, that sort of thing. The xbox social team does a great job, but they cant address all the markets around the world as specifically as they could if they had additional social teams