It’s a 50$ title, A week of marketing is fine
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Launch is the most important time to market
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People who don’t know anything about marketing overly worrying about marketing won’t ever stop being funny.
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I mean they did no marketing at all for Hi Fi Rush, a lower budget/lower risk game, which, when it didn’t subsequently set the world on fire, caused them to close the entire studio…,.So yes, I see a causal link between MSs slow/ half-arsed approach to marketing individual games and the fate of studios that depend on their marketing.
Launch is too late, if anything. This is not a game that requires legs. We should have been seeing adverts on the TV, on buses etc at least 4 weeks before launch. Regardless of the games budget, this was THE marquee game for MS for the first half of 2024. I mean, they used it to market the entire console upon initial reveal.
agreed
this does nothing for me 
I take revisionist history for 500, Batman!
Last year Xbox was praised for shadowdropping Hifi Rush.
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They deserved the praise because at that point they said the game met their expectations and were happy with how it did. Clearly that was not true. So they lied. There’s to “circumstances changed” excuse available. It either met their expectations or it didn’t. If it didn’t they lied. If it did, they closed a studio who thought they were safe because their game met their expectations. So they either lied to us or they lied to Tango Gameworks.
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There are other possibilities than lying that would lead to the course of events that happened. It seems most likely that the game was meeting at least initial expectations, and that things other than one game were factors in closing the studio.
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The community praised them way before anybody said anything about expectations.
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https://x.com/clipperandy/status/1793645346410901591?s=46&t=O_AGT9SEnlptKOF_2SxtqQ
Been working on CoD since 2012. Bold statement.
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I think the marketing is fine. Since it’s a $50 title and there is no physical release, there is no need for many ads in storefronts.
But it bummers me there are no pop-up ads on my Xbox
But folks think doing that would mean Xbox is shoving it in our throats and thus, they’re evil.
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I also think the marketing is fine, it’s not a huge game and it certainly isn’t aimed at the mouth breathing casual segment. The interested audience would know about it anyway.
It’s a great addition to the Game Pass catalogue, enhancing that library.
I am a bit surprised that I still haven’t seen a single ad naturally though. I’ve seen what others post, but I’ve encountered none in the wild. Not a single thing.
Do you use Adblock? Do you watch traditional tv with ads?
It doesn’t matter, my “ad exposure environment” is the same for every possible game.
Me neither! The only things I have seen are on Xbox’s and Ninja Theory’s X page(s) as I follow them.
I haven’t seen anything on TV, YouTube, Reddit, Forums or any other sites while browsing on my phone (I don’t use a adblocker on my phone). I’ve heard lots of people in central Europe have seen ads but I’ve seen nothing in the UK.
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I’m in the UK and I’ve seen it on the menu bar of my Samsung TV, on web ads (Quordle for example had it at the top, and I’ve seen it on a few other sites too), on Reddit and also all over my Xbox dashboard…
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Odd, I have 5 Samsung TV’s in the house and haven’t seen a single one. Seems really hit and miss with who it’s reaching.
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As someone who’s meh about CoD nowadays, I’m kinda curious about this one.
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