Earlier today Microsoft’s previously extensively rumoured console the Series S was both confirmed to exist and priced, and the reaction seems to be incredibly favourable.
It seems safe to say that the Series S is cheaper than most expected (certainly here in the UK) and while Microsoft still are to confirm full details, it would appear that they have hit the magic formula:
Cheap enough, good enough and well supported enough.
The reaction to the console is making me wonder if the Series S will be Microsoft’s main console for a couple of years. While their much talked about shift to Gamepass and an end to generations has been extensively covered, I think that this price unveil has significantly shifted perception. As I type “Gamepass” is trending on Twitter - not Series S or Xbox, Gamepass.
Gamepass being a strong value proposition has never been in any doubt, but for those who are looking at premium experiences provided by the more expensive consoles due to hit the market this winter, I am still unconvinced that it will turn heads. For those who are more price sensitive, Microsoft may have hit the magic formula. Currently, months before it’s successor launches, the Xbox One X is priced higher than the price that will be charged for Series S. That is quite significant, a more powerful system for a lower price than a previous gen console in the same eco system.
This feels like something Microsoft should revel in and could exploit to great effect.
I even wonder if they should have pushed the Series S as their main platform and then unveiled the Series X later on (not that they’ve really shown much of substance for this system) when they have a more convincing premium experience for those who are a little less price sensitive.
If rumours that Microsoft are bolstering Gamepass further to attempt to cover the gap left by Halo’s no-show this launch are correct and the addition is significant, then Series S could move from No-brainer to essential for anyone who plays games casually or anyone who is yet to be seduced by 4k / can’t see the difference.
At this point, I think Microsoft could put the Series S on the market today and expect to sell significant numbers on the strength of existing and coming experiences - at half the expected cost of the “full fat” systems (and less than half the footprint too) this thing is almost certainly a hit, IMO.
Looking forward to seeing how the journey to November and beyond play out.